JAKARTA - Tesla has always dominated the electric vehicle market in Europe, especially in Norway, but entering 2025 (the first two months) Tesla's sales figures in Norway have fallen following other European countries even up to 44.4 percent compared to the same period in 2024.
In fact, the overall electric vehicle market in Norway jumped to 53.4 percent, which now covers 96 percent of all new passenger cars sold in the country.
According to a Carscoops report, quoted on Tuesday, March 4, with sales of 1,606 units in January and February, down from 2,887 units last year, Tesla dropped to third among the best-selling brands in Norway, behind Volkswagen and even Toyota selling only one EV model, bZ4X.
This is in stark contrast to its performance throughout 2024, when Tesla sold 24,259 cars and claimed a market share of 18.9 percent. In fact, the share of the overall car sales market (both ICE and EV) jumped 46.3 percent in the first two months or 18,292 units, based on data from the Norwegian Road Traffic Information Council.
If in more detail related to the first rank to dominate EV's market share, Volkswagen is at the top by sending 3,222 vehicles in January and February, an astonishing 224.1 percent increase compared to the same period in 2024.
Meanwhile, in second place was Toyota with 2,102 units sold, up 97.6 percent, while Tesla, which is now in third place, experienced a decline in sales to 1,606 down 44.4 percent. Complementing the top five is Nissan with 1,186 units up 31.3 percent and BMW with 1,134 units up 113.6 percent.
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When talking about the individual model, bZ4X from Toyota is the best-selling one this year, with sales of 1,762 units, up 236.3 percent. Followed by VW ID.4 with sales of 1,342 units up 207.8 percent, right in front of Nissan Ariya with sales of 1,171 units up 201 percent.
Tesla Model Y, formerly the country's favorite electric vehicle, dropped to fourth with sales of only 965 units, a very surprising decline of 64.4 percent.
Robert N wayss, Chief Investment Officer at Nordea Asset Management, stated that Tesla's previously unmatched appeal has faded in Norway.
"I think this is a combination of some people who have a negative impression on Musk and the fact that Tesla is no longer a much better choice than all other electric cars," he said.
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