Rolls-Royce Invests IDR 6 Trillion For Expansion Of Goodwood Factory, To Build Both EVs

Goodwood factory, West Sussex, England owned by Rolls-Royce. (Doc. Rolls-Royce Motor Cars)

JAKARTA - An ultra luxury automotive manufacturer from England, Rolls-Royce will invest more than 300 million to expand the Goodwood plant in West Sussex, England.

Autocar reported on Thursday, January 9, the brand, which is also under the BMW Group umbrella, will expand its factory network to launch more production of its second electric model which will launch this year.

The manufacturer claims this is the largest investment it has made at the factory since its opening 22 years ago. This move is described as a brand commitment in creating added value for customers by presenting complex and valuable luxury products.

It is hoped that this investment can continue the positive trend that has been achieved by Rolls-Royce in recent years. In 2024, the brand recorded an increase of up to 10 years from year to year for its Bespoke model.

The most customized model for Rolls-Royce subscribers last year was Phantom Extended, which offers a long wheelbase. This result was followed by his first electric car, Spectre.

Meanwhile, the Middle East is the region with the most Bespoke model buyers for 2024.

Rolls-Royce is now adapting its production lines to meet growing demand for Bespoke offerings or pre-ordered models according to orders, although they are not aiming to increase production beyond the current daily output.

According to the manufacturer, the investment was also used to prepare for the increase in EV production. However, they did not provide further details on this matter.

However, the UK-based manufacturer is sure to add more electric vehicles by the end of this year and will join Spectre.

Rolls-Royce has also outlined its plans to stop the production of pure gasoline-engined cars by 2030 and stick to it to keep delivering electric vehicles in addition to uncertainty in market conditions.