Toyota Books Sales Of 2.3 Million Units In The US During 2024, Electrification Segment Rises Drastically

Toyota Camry HEV. (Doc. Toyota USA)

JAKARTA - Toyota Motor North America (TMNA) reported its sales results during 2024 in the United States (US) as many as 2,332,623 units, an increase of 3.1 percent compared to its score in 2023.

TMNA Executive Vice President and Chief Operating Officer, Jack Total said this achievement was obtained thanks to the push for demand on several Toyota and Lexus brand electrification vehicles.

"Our multi-path powertrain approach continues to attract customers, fulfill their lifestyle and budget", Toyota USA said on the official website, Monday, January 6.

Of this number, the company managed to sell 1,006,461 electrified vehicles (up 53.1 percent) or contributed 43.1 percent of the total volume as well as the best achievement of this segment ever.

The Toyota brand electrification vehicle line received sales of 883,426 units, an increase of 56.1 percent and contributed up to 44.5 percent of the total.

Then, models like Camry managed to take the lead in the best-selling car sales in America in 23 consecutive years.

The positive achievement was followed by other models such as Tacoma who took the lead in America's small truck pickup segment in 20 consecutive years. In the SUV segment, RAV4 was named the best-selling model in Uncle Sam's country in eight consecutive years.

Meanwhile, luxury brand Lexus pocketed sales of 123,035 electrified vehicles, up 34.4 percent and at the same time contributing 35.6 percent of the total.

In addition, the Lexus RX model is also projected to be the best-selling premium medium SUV for 26 consecutive years.

The company plans to maintain this trend considering they are offering 30 electrification vehicles that are now present in the local dealer network or claimed to be the most among any car manufacturer.