BMW Series-4 Gran Coupe Stopped Sales In Australia, Here's Why

BMW Series-4 Gran Coupe. (Doc. BMW Group)

JAKARTA - Automotive manufacturer from Germany, BMW decided to stop the sale of the five-door Gran Coupe Series 4 on the Australian market.

This decision makes Series-4 now only available in the country's two-door and convertible coup variant, after previously the two variants received an update in the middle of this year. However, BMW still maintains the i4 model, the electric version of Gran Coupe Series-4, given the high demand for electric vehicles (EVs).

This strategic move was conveyed by a spokesman for BMW Australia, who called it an attempt to adjust the product portfolio to local customer demand.

BMW's new model volume entering the local market is huge, so we continue to evaluate our product portfolio to suit individual customer needs," the representative said, quoted from CarExpert, Monday, December 2.

Before it was discontinued, a Series-4 Gran Coupe in Australia was offered in several variants, such as 430 rear-wheel drive with a four-cylinder engine for 93,700 Australian dollars (equivalent to Rp964.6 million) and an all-wheel drive M440i xDrive with a six-cylinder engine for 129,000 Australian dollars (equivalent to Rp1,328 billion). BMW has even stopped the 420i entry-level variant from this line in 2023.

However, despite the sale of an internal combustion engine (ICE) model from Gran Coupe being stopped, BMW sees great opportunities on the EV market. The i4 model remains on sale in three variants in Australia: eDrive35 at a price of 85,900 Australian dollars (Rp884.3 million), i4 eDrive40 M Sport for 102,900 Australian dollars (Rp1,059 billion), and the highest M50 variant for 133,900 Australian dollars (Rp1,378 billion).

Sales data from January to September 2024 show that the Gran Coupe Series-4 sold only 224 units in Australia, well below i4 which recorded 1,592 units and Series-3 with 2,052 units. This trend shows Australia's shifting consumer preferences that are increasingly interested in electric vehicles, in line with the growing awareness of the government's sustainability and policy support for EVs. This BMW decision is expected to boost customer demand while strengthening its position in the electric vehicle market.