Mitsubishi Aims For Double Sales At GJAW 2024

Mitsubishi Xforce Ultimate DS. (Photo: Afrizal-VOI)

PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has set an ambitious target at the 2024 Gaikindo Jakarta Auto Week (GJAW) event, which will last until December 1. Director of Sales & Marketing Division of PT MMKSI, Irwan Kuncoro, expressed his belief that sales this year could double compared to last year.

"For comparison, in GJAW previously we recorded sales of around 600 units. Although the automotive market is facing challenges, we are optimistic that it can double that number," said Irwan when met in the ICE BSD area, Tangerang, some time ago.

Irwan added, MMKSI targets sales of 1,500 units during this exhibition. With full confidence, he believes that positive results will be achieved thanks to the high enthusiasm of visitors.

From VOI's observation, the atmosphere at the Mitsubishi booth appears to be crowded with potential consumers crowding the ordering area. This provides a strong indication that this ambitious target is not just wishful thinking.

It is known, in this event Mitsubishi brought various mainstay models. Located in the 6 Booth 6C hall with an area of 858 m2, a total of 6 units of display consisting of 1 Mitsubishi New Pajero Sport unit, 3 units of Xforce, 1 unit of Xpander, and 1 unit of Xpander Cross. 1 unit of Mitsubishi Xforce Ultimate DS variant on display with a special stage installed with accessories.

Mitsubishi also provides 4 test drives, consisting of 2 Mitsubishi Xforce Ultimate DS units, 1 New Pajero Sport Dakar Ultimate 4x4 unit, and 1 Xpander Ultimate unit.