Jaguar's Rebranding Becomes Alok-lok Material On Social Media

Logo and new font Jaguar. (Doc. Jaguar)

JAKARTA - The British iconic luxury car brand, Jaguar is undergoing a massive transformation. After several years of declining sales and shrinking product portfolios, Jaguar is now ambitious to redefinition itself as a luxury electric car brand.

One of those transformations is Jaguar now uses a new logo, special font, and a more modern design. This brand will also focus more on customer experience and build a strong fan community.

Unfortunately, Jaguar's latest logo and advertisements are making fun on social media, especially X. One of the most commented on is the account below.

Hi, @Jaguar. I fixed your awful ad. It took two minutes. https://t.co/KGUhRpHNHZ pic.twitter.com/75UWo0bbaS

— Huff (@Huff4Congress) November 20, 2024

Hi, @Jaguar. I fixed your awful ad. It took two minutes. https://t.co/KGUhRpHNHZ pic.twitter.com/75UWo0bbaS

Not only that, the owner of X and owner of Tesla, Elon Musk, was also tempted to comment.

Do you sell cars?

— Elon Musk (@elonmusk) November 19, 2024

Do you sell cars?

— Elon Musk (@elonmusk) November 19, 2024

Do you sell cars?

"Do you sell cars?" asked Elon Musk through his personal account, as surprised by Jaguar's latest advertisement which has absolutely nothing to do with cars.

Launching Autoweek, November 21, Jaguar is committed to becoming a fully electric car brand by 2025. The first step is to launch a four-door luxury electric vehicle by the end of 2026. The next models will follow in the coming years.

Jaguar is also said to be focusing on modern and elegant designs, as well as advanced technology that is sustainable.

Jaguar faces a huge challenge in realizing its vision. They have to compete with other luxury brands that are also investing heavily in electrification. In addition, they also need to ensure that their new products are acceptable to the market and generate sufficient profits.

With a bold rebranding and focusing on future technology, Jaguar has the potential to return to being a respected luxury car brand.

Can Jaguar succeed in this transformation? We'll just have to wait for further developments.