Jaguar's Rebranding Becomes the Subject of Ridicule on Social Media

Logo and new font Jaguar. (Doc. Jaguar)

JAKARTA - The iconic British luxury car brand, Jaguar is undergoing a major transformation. After several years of declining sales and a shrinking product portfolio, Jaguar is now ambitious to redefine itself as a luxury electric car brand.

One of the transformations is that Jaguar is now using a new logo, a special font, and a more modern design. The brand will also focus more on customer experience and building a strong fan community.

Unfortunately, Jaguar's latest logo and advertisements have become a joke on social media, especially X. One of the most commented on is the account below.

Hi, @Jaguar. I fixed your awful ad. It took two minutes. https://t.co/KGUhRpHNHZ pic.twitter.com/75UWo0bbaS

— Huff (@Huff4Congress) November 20, 2024

Also, the owner of X and Tesla, Elon Musk, was also tempted to comment.

Do you sell cars?

— Elon Musk (@elonmusk) November 19, 2024

“Do you sell cars?” Elon Musk asked on his personal account, seemingly surprised by Jaguar’s latest ad that has nothing to do with cars.

Teaser of Jaguar's new car which will be introduced on December 2nd.

According to Autoweek, November 21, Jaguar is committed to becoming a fully electric car brand by 2025. The first step is to launch a four-door luxury electric vehicle by the end of 2026. Subsequent models will follow in the next few years.

Jaguar is also said to be focusing on modern and elegant design, as well as advanced, sustainable technology.

Jaguar faces a major challenge in realizing its vision. They have to compete with other luxury brands that are also investing heavily in electrification. In addition, they also need to ensure that their new products are accepted by the market and generate sufficient profits.

It is possible that with a bold rebranding and a focus on future technology, Jaguar has the potential to become a respected luxury car brand again.

Can Jaguar succeed in this transformation? Let's just wait for further developments.