Audi Launches New Brand In China And Shows AUDI E Concept

Audi launched a new brand in China. (Doc. Audi)

JAKARTA - A premium brand from Germany, Audi took a strategic step by launching a new brand in China. This new brand is named "AUDI" with four capital letters, without the logo of four typical Audi rings.

This step, in the manufacturer's release, quoted on Friday, November 8, aims to reach the younger consumer segment and the tech-savvy in the world's largest automotive market.

Along with the launch of the new brand, Audi also introduced the concept of electric cars from the new brand, AUDI E Concept. This concept car provides an overview of the three electric production models that will be launched from mid-2025.

The AUDI E Concept is said to offer futuristic designs with perfect proportions and very different exterior design languages. Its interior is broad, stylish, and digital, and offers a fully connected car experience.

Diketahui, Audi bekerja sama dengan SAIC Motor untuk mengembangkan dan memproduksi kendaraan listrik di China. Kolaborasi ini memungkinkan Audi untuk memanfaatkan kepalatan teknis dan inovasi dari kedua perusahaan.

The automotive industry is undergoing the greatest transformation in its history. Through our partnership in China, we play an important role in this transformation," said Audi CEO Gernot Docher.

He also said the new brand could meet China's different consumer tastes from other international customers.

Mereka (pelangan China) lebih muda dibandingkan negara lain di dunia. Mereka lebih paham teknologi. Mereka mengharapkan konektivitas terdepan serta pengendaraan otomati dan, yang lebih penting, pengalaman menarik dan unik dalam interior yang familiar sekaligus mengejutkan, tambahnya.

The advanced digital platform developed together will form the basis for a new generation of smart electric vehicles that are exclusive to the Chinese market. The upcoming models will be in the medium and full-size segments.

The AUDI E Concept is powered by two electric motors that produce a total power output of 570 kW and 800 Nm torque. This car is capable of accelerating from 0-100 km/hour in 3.6 seconds. In addition, this car is also equipped with a 100 kWh battery which allows up to 700 km of range with a single charge.

With this strategic step, Audi emphasized its commitment to leading the era of premium electric mobility in China. The new AUDI brand and the AUDI E electric car concept are clear evidence of Audi's innovation and future vision.