Mazda's Sales In Indonesia Drop 17 Percent, PT EMI Remains Optimistic To Reach 5,000 Units By The End Of The Year

Mazda CX-60 Pro at GIIAS 2024. (Photo: Bagus Muhammad Hafizh / VOI)

JAKARTA - PT Eurokars Motor Indonesia (EMI), as the agent holding the Mazda brand in Indonesia, recorded sales of 3,447 units in wholesales during the first nine months of 2024. Based on data from the Association of Indonesian Automotive Industries (Gaikindo), this figure is down 17 percent compared to the same period the previous year, which was 4,193 units.

PT EMI's Chief Operating Officer, Ricky Thio, acknowledged the decline in sales, but he emphasized that the figure was still below the 20 percent decline that was feared.

"The decline does exist, but it hasn't reached 20 percent. Maybe this is the impact of elections or global economic conditions," Ricky said when met at Pondok Indah, Jakarta, Monday, October 21.

Ricky hopes that despite facing challenges, Mazda's sales in Indonesia this year can approach last year's achievement of 5,300 units.

Last year we managed to reach 5,300 units. This year, we are trying to reach 4,900 to 5,000 units, hopefully it can be achieved," he added.

Meanwhile, specifically for the national automotive market, Ricky also projects that it will reach around 800,000 units by the end of 2024, down from the achievement of 1 million units by 2023.

"It's possible that the market will land at 800 thousand, of course this is lower than last year," Ricky explained.

As part of efforts to strengthen the market in Indonesia, PT EMI plans to build a new factory in West Java. However, the company has not provided further information regarding the exact location and schedule of the factory's operations.