Hyundai Motor Launches New Strategy, One Of Which Focuses On Autonomous Vehicles

CEO of Investor Day 2024. (Doc. Hyundai Motor Group)

JAKARTA In the Investor Day 2024 CEO event, Hyundai Motor Company announced a new medium to long-term strategy, called "Hyundai Way".

The company expressed its commitment to increasing the competitiveness of electric vehicles (EVs) and hybrids, advancing battery technology and autonomous vehicles, and expanding its vision as a responsive energy provider to market changes.

Launching the company's release, Thursday, August 29, one of Hyundai Motor's main focuses is that the development of autonomous vehicles with concrete steps is the launch of an autonomous vehicle "foundry" business. This business will sell autonomous vehicles to other technology companies. Hyundai will leverage its expertise in hardware and manufacturing development, as well as experience from collaboration with companies like Motional.

Not only that, Hyundai is also committed to continuing to improve its autonomous vehicle technology. The company plans to develop a level 4 or higher autonomous vehicle platform that can be supplied to other companies. In addition, Hyundai will also continue to improve its ability to develop and produce autonomous vehicles independently.

Security is a top priority in the development of Hyundai autonomous vehicles. The company will continue to collect and analyze data to improve the performance of autonomous systems. In addition, Hyundai is also developing a reliable computing system to ensure autonomous vehicles can operate safely under various conditions.

With this new strategy, Hyundai aims to become a leader in the electric and autonomous vehicle industry. The company will also continue to innovate to provide a safer and more comfortable driving experience for customers.