Within 10 Days BAIC Records SPK 136 Units Included In GIIAS

Model car BAIC di Indonesia. (Photo: Afrizal/VOI)

JAKARTA - BAIC managed to steal the attention of Indonesian consumers by recording 136 Vehicle Ordering Letters (SPK), for 10 days starting from 18-28 July 2024.

From the data received by VOI, the SPK above is a total combination that was obtained directly at the GIIAS 2024 exhibition, as well as in the dealer network as well as sales of Business to Business.

The number of sales figures is claimed to describe at least a lot of positive responses from Indonesian automotive consumers to the arrival of BAIC in Indonesia.

"We are very happy with the large public positive interest in BAIC products that have just been introduced to the Indonesian market at GIIAS 2024, this further builds our optimism for the development of BAIC in Indonesia in the future," said Chief Operating Officer of BAIC Indonesia Dhani Yahya, in his official statement, Tuesday, July 30.

From the sales figures that have been achieved by BAIC Indonesia, it is dominated by BJ40 Plus which captivates many consumers through the appearance of premium offroad vehicles, but price is relatively more affordable at 80 percent of the sales figure and the rest is X55 II which is indeed targeting for the needs of family and private vehicles for daily use.

The large sales of BJ40 Plus are considered very positive, although it has a segmented market but has managed to score a figure equivalent to the large SUV market which is quite large in its market share in Indonesia.

The enthusiasm and curiosity of consumers towards car brands that have just entered Indonesia is reflected in the transmission of the queue of test drives during the exhibition which reached nearly 500 people, plus BAIC Indonesia provides an unusual test drive concept, namely using an off-road-style obstacle-obstacle to ensure users can specifically get real experiences for BJ40 Plus and X55 II technology features.

Positive responses are widely obtained where the majority admit a very good vehicle response, qualified build-in quality, driving comfort and complete safety features are felt directly by consumers while trying BAIC vehicles.

"The public's enthusiasm for BAIC is interesting as well as 3 new investors who will soon add a network of BAIC Indonesia dealers in Makasar, Semarang and Yogyakarta," he added.

BAIC Indonesia will continue to be present in the midst of Indonesian consumers through various events and exhibitions spread across various cities in Indonesia.