Lamborghini Records Sales Record In The First Semester Of 2024

The best-selling models are Lamborghini. (Doc. Lamborghini Automobile)

JAKARTA Automobile Lamborghini made a brilliant achievement by releasing outstanding financial performance results for the first half of 2024. The company managed to set a new record in terms of vehicle delivery, revenue, and operating profit.

Launching the manufacturer's official report, July 29, this success was supported by the strong performance of the three mainstay models, namely Revuelto, Manage, and Huracmen.

During the first six months of this year, Lamborghini managed to deliver 5,558 cars with a total revenue of 1.6 billion euros (equivalent to Rp28.2 trillion). This figure increased by 14.1 percent compared to the same period last year, while operating profit soared to reach a record 458 million euros (equivalent to Rp8.08 trillion).

Best-ever results for deliveries, revenues, and operating income: Automobili Lamborghini’s first six months of 2024 show record results.#LamborghiniCO2 Emission and Fuel consumption combined: https://t.co/MLO6PI23fq

— Lamborghini (@Lamborghini) July 29, 2024

Best-ever results for deliveries, revenues, and operating income: Automobili Lamborghini’s first six months of 2024 show record results.#LamborghiniCO2 Emission and Fuel consumption combined: https://t.co/MLO6PI23fq

Chairman and CEO of Automobile Lamborghini Stephan Winkelmann expressed his pride for this achievement.

The company is in an important phase with massive investment to expand product lines. Despite the need for significant resources, this step is considered crucial to maintain Lamborghini's growth and innovation as a leader in the luxury sports car segment," he said.

Lamborghini's profitability reached 28.2 percent, demonstrating the success of the company's strategy and a good balance between vehicle delivery and financial parameters.

In terms of geography, the distribution of vehicle shipments is quite balanced between EMEA, America, and APAC. The United States is the largest market with 1,621 units, followed by Germany, Britain, Japan, China, Hong Kong, Macau, and Italy.

Lamborghini also announced that its newest model, the next generation of Hurachir, will be launched on August 16 at Monterey Car Week. This car is Lamborghini's first HPEV (High Performance Electrified Vehicle) and marks the completion of the hybridization process of the entire product line.

This achievement proves the success of Lamborghini's decarbonization-focused strategy. With strong financial performance and promising new model launches, Lamborghini further strengthens his position as a leader in the luxury sports car industry.