Porsche Will Reduce Taycan Production Due To Weak Demand

Porsche Taycan. (Doc. Porsche AG)

JAKARTA - Porsche is rumored to be reducing the number of productions from Taycan electric cars at the Zuffenhausen factory, Germany. This step was taken because the sales trend of the model has decreased.

Taycan is the focus of the German brand in the sport-style electric car segment by booking sales of more than 40,000 units last year. But a report says that sales experienced a decline as many customers bought EVs early and this trend could not continue.

Launching from Carscoops, Monday, July 8, the sports car brand responded to this phenomenon by switching to one shift at the Zuffenhausen factory where Taycan was assembled. Porsche is expected to be negotiating with the local worker council, and the change is not expected to result in a loss of work. However, a spokesperson has not commented on this matter.

Sales of electric vehicles decreased during the first six months of 2024 in Germany, down 16.4 percent. In addition, the Chinese market is experiencing a shortage of Taycan due to the increasing number of cheap electric vehicles produced locally.

What's more, buyers from China prefer a luxury car from Germany with a pure combustion engine (ICE), not fully electric.

This news emerged following news that the Taycan model around the world had to go through a recall process due to problems with the braking system.

The German brand noted that there was a problem with the braking hose at the front which experienced a number of cracks causing the brake oil to leak. Thus, this can reduce the brake pressure and the effectiveness of the system.

Porsche has not disclosed the number of vehicles affected, but they have sold as many as 150,000 Taycan units globally since its launch in 2020.

Porsche Taycan, who had this mistake, will display a warning light on the dashboard. If the owner sees this warning sign, then the car is rushed to take it to the dealer network.

Meanwhile, if vehicle owners see a red light appearing on the indicator, they must contact Porsche and are advised not to use their vehicle.

The manufacturer will make a number of changes starting from redesigning the latest hoses, braking points, and kinematics. Porsche believes this failure can be minimized by this change.