Nissan Kicks In The Philippines Drops Price, Why?

Nissan Kicks e-Power. (Doc. Nissan Global)

JAKARTA - Recently, Nissan announced a price drop on the Kicks model in the Philippines for all its variants, this is said to make it easier for customers from various circles to buy the crossover.

Nissan Philippines president, Yasuhisa Masuda, said that this step was taken in accordance with the manufacturer's vision to switch to a sustainable and environmentally friendly ecosystem.

"This initiative supports our mission to provide innovative and sustainable mobility solutions for the Filipino people and is in line with the government's vision of a greener and more sustainable future in the Philippines," Masuda said, quoted from Top Gear Philippines, Tuesday, July 2.

In addition, Nissan also provides an extension of the battery guarantee from five to eight years for the purchase of this car, providing more assurances for future buyers.

In the Philippine market, this model gets a discount of 60,000 pesos (around Rp. 16.7 million) for all its variants. The price of Kicks e-Power EL fell to 1.1 million pesos (around Rp. 328.6 million), VE to 1.2 million pesos (around Rp. 356.5 million), and VL to 1.4 million pesos (around Rp. 412.3 million).

This price is considered cheaper than the price in Indonesia, where this crossover sells for IDR 519 million On The Road DKI Jakarta.

Launched globally since 2016, Nissan Kicks has managed to attract positive responses in several Southeast Asian markets, including Indonesia. This car is practical, modern-style, and efficient in the use of fuel thanks to e-POWER hybrid technology.

Nissan Kicks has a compact but practical size, with a length of 4,305 mm, a width of 1,760 mm, a height of 1,615 mm, and a wheelbase of 2,620 mm.

In terms of performance, Nissan Kicks e-POWER is equipped with a 1.2 liter 3-cylinder engine capable of producing up to 129 ps of power and 260 Nm of torque. This car is equipped with an e-transmission driving front wheel and a hybrid system with a battery with a capacity of 2.13 kW, which increases fuel efficiency.