JAKARTA - Isuzu Astra Motor Indonesia (IAMI) as a brand holder (APM) agent and distributor of Isuzu vehicles in Indonesia, recorded a slick achievement in the first quarter of 2024 or the period from January to March.

Referring to data from the Association of Indonesian Automotive Industries (Gaikindo) based on Retail Sales, it has increased the market share to 31.4 percent or 6.3 percent compared to the same period last year.

Sales from January to March 2024 as a whole were 6,808 units dominated by the ELF Isuzu which sold 3,209 units, then Isuzu Traga 2,681 units, and Isuzu Giga contributed 918 units.

"In terms of market share, Isuzu has increased when compared to last year. We are still optimistic that sales throughout this year can be better, in line with the age of the company that has entered 50 years and implemented a Triple Action strategy, which focuses on products that are fit, spare part availability, one of which is by adding part depots and in terms of service, by reducing the lead time breakdown of the unit," said IAMI President Director Yusak Kristian, in his official statement, Thursday, April 25.

Regarding the challenges in 2024, according to him, it is one of the big agendas for how to reflect on Isuzu's journey in Indonesia for 50 years.

This long journey for half a century will be filled with the development of product innovation, and services to be more steadfast that #Isuzu Continues to pursue customer business trips.

In addition to preparing advantages and innovations, Isuzu carries out Triple Action strategy with a focus on strengthening vehicle sales, developing full-sale services, starting from the availability of spare parts, access to workshop services, as well as skilled mechanics in making repairs and maintenance of fleets anywhere.

Isuzu is still optimistic about an increase in sales compared to last year. However, several sectors such as coal have indeed decreased, but the logistics sector as a stable sector tends to increase and become one of our main targets, "explained Yusak Kristian.

Isuzu will maximize starting from increasing factory utilities, increasing export destination countries, to maintaining full-sale services so that Isuzu consumers can be satisfied, and in order to support the targets and strategies implemented.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)