Chery Records Positive Sales In February 2024, Touches 143,000 Units

Variety of Chery cars. (Doc. Chery)

The Chery Holding Group recorded outstanding sales in February 2024 despite the automotive industry facing a negative trend.

The Chery Group, which houses Chery, Exceed, Jetour, and others, maintains its strong achievements in the early 2024 momentum with sales data received by VOI as many as 143,155 units or growing 37.8 percent from last year.

"This success is the result of Chery Group's commitment to providing the best innovation and quality to our customers. We are optimistic that this growth will continue in line with our comprehensive strategy for 2024," said PT Chery Sales Indonesia Head of Brand Department, Rifkie Setiawan, in his official statement, Thursday, March 14.

If in more detail, sales of TIGGO, ARRIZO, OMODA, and JAECOO in February reached 97,562 units, recording growth from year to year of 41 percent.

Meanwhile, from January to February, cumulative sales for Chery increased to 232,692 units, showing growth of 67.1 percent compared to last year.

A variety of strategic steps were also taken by the Chery Group, including expanding global reach as last month to officially open the Cadang Tribe Warehouse for the Middle East region in Dubai, strengthening its commitment to better serve consumers in the region.

For Indonesia Chery to strengthen the Premium SUV product line by presenting Chery OMODA E5, an Electric Futuristic SUV, and in February introduced Chery TIGGO 5X, a Compact SUV with a classic design and champion quality.

In addition, Chery will also launch a global exploration campaign for its flagship sedans, namely Arrizo 8, in Mexico and Kazakhstan with the theme "Arrizo 8 Aesthetic Voyage: The Top 8 Splendid Lakes Worldwide Collection". The campaign aims to increase Arrizo 8's visibility in the international market.