Honda Books Sales Of 1,297 Vehicle Units At IIMS 2024, This Is The Most Interested Car

Honda WR-V is exhibited at IIMS 2024. (Photo: Bagus Muhammad Hafizh / VOI)

JAKARTA - The Indonesia International Motor Show (IIMS) 2024 has just ended. The 11-day automotive exhibition has been successfully used by a number of single agents holding the brand (ATPM) to introduce products that will be popular with visitors or consumers.

IIMS 2024 was also successfully utilized by Honda by successfully selling 1,297 units of four-wheeled vehicles with 70 percent of them being Sport Utility Vehicle (SUV) products. It was stated that the sale had complied with administrative procedures with booking fees.

Yusak Billy, as Sales & Marketing and Aftersales Director of PT Honda Prospect Motor (HPM), said that the annual event had refreshed the market at the beginning of the year and it was hoped that this trend could continue in the next few periods.

"We consider this year's IIMS show to refresh the market for consumer demand at the beginning of the year and we hope this trend can continue into the following months," Billy said in a statement received by VOI, Thursday, February 29.

The SUV segment managed to become the largest source of contribution with the WR-V model being the product with the most sales during this event, followed by HR-V, and BR-V N7X Edition which was just launched in IIMS 2024.

Then, the result was followed by New Honda Brio which also had a significant impact on Honda sales in recent times. The model also won the award as the "Best City Car" at this event for two consecutive years.

The positive result was followed by All New Honda CR-V RS e: HEV who was named the 'Best SUV' and Civic RS was selected as the 'Best Sedan' in one of these prestigious automotive events.