Suzuki Records 14 Percent Sales Increase At IIMS 2024, Jimny 5 Doors Hard

Suzuki Jimny 5-door. (Doc. Suzuki)

JAKARTA - PT Suzuki Indomobil Sales (SIS) recorded a brilliant achievement at the IIMS 2024 event, during the 11-day exhibition which recorded a Vehicle Ordering Letter (SPK) of more than 1,200 units, with one of the biggest contributors being the Suzuki's newest SUV, Jimny 5-door with a total of 263 units.

Based on data received by VOI, other high sales are the Suzuki hybrid line of 508 units, which is a combined contribution from the New XL7 Hybrid, Grand Vitara, and All New Ertiga Hybrid models.

Randy Murdoko, Dept. Head of 4W Sales of PT SIS, said that the brilliant sales results at IIMS 2024 could not be separated from the role of loyal Suzuki Indonesia customers.

We see that this achievement is a warm welcome from visitors to Suzuki Indonesia. The high enthusiasm of our loyal customers is certainly a good start for Suzuki to undergo 2024 with confidence. With a total of 148,000 booth visitors and sales records in IIMS 2024, it is proof that Suzuki always presents vehicles that match the demands and needs of the Indonesian market," said Randy, in his statement, Thursday, February 29.

As is known, Suzuki Indonesia took advantage of the momentum of the IIMS 2024 exhibition to launch its newest SUV, namely the Jimny 5-door. The launch received massive attention from visitors and the Indonesian people in general. This legendary SUV even carved out its existence marks with high sales achievements.

In addition to 12 units of products with a variety of promotional packages that benefit customers, the Suzuki test drive facility at IIMS 2024 has also become a favorite destination for visitors. For 11 days, more than 1,000 visitors have tried Jimny 5-door, New XL7 Hybrid, Grand Vitara, and All New Ertiga Hybrid Cruise in the regular test drive area available in front of JIExpo Kemayoran Hall D.

With the preparation of totality at IIMS 2024, Suzuki Indonesia also surprised visitors with a special thematic arena filled with various obstacles to test the off-road performance of the car. Jimny Adventure Experience, which was built in the JIExpo Kemayoran area, welcomed and served 1,750 taxi ride requests to try the sensation of riding a Jimny 5-door that had just arrived in Indonesia.

"We really appreciate the public's support for Suzuki through this positive sales record. Compared to last year, Suzuki's sales at IIMS 2024 increased by 14 percent," concluded Randy.