Sales Of Wholesales Honda In Indonesia Experience A Decline Towards The End Of 2023, This Is HPM's Response

Honda HR-V Turbo Hospital. (Doc. Honda Prospect Motor)

JAKARTA - Honda managed to close the end of 2023 by obtaining wholesale sales (wholes) with a total of 138,967 units. This result, according to data from the Indonesian Automotive Industry Association (Gaikindo), made Honda the third-largest manufacturer in Indonesia after Daihatsu and Toyota.

However, the sales of cars bearing the 'H' logo in the country have decreased in recent months. Starting from October with 11,938 units, then November with 10,599 units, and decreasing again with 8,423 vehicles.

Responding to this, Yusak Billy, as Sales & Marketing and Aftersales Director of PT Honda Prospect Motor (HPM), said that his party would try to improve its sales trend in 2024.

"Entering 2024, we are trying to regulate production and supply levels in order to maintain a healthy stock level and consistency in delivery to consumers," said Billy, when contacted by VOI, Wednesday, January 17.

Although wholesales got less impressive results, Billy added that Honda's vehicle retail sales ahead of closing 2023 were increasing compared to the previous few months.

Honda's retail sales are still increasing in December compared to the previous month, mainly supported by a fairly good consumer demand, Billy added.

Throughout 2023, HPM managed to record retail sales of 128,010 units, an increase of 2 percent compared to 2022.

The model with the most sales is still held by Brio, reaching 56,627 units in the 'city car' market. Meanwhile, HR-V became the Honda SUV with the highest sales, reaching a total of 24,736 units or contributing 19.3 percent during 2023.

After HR-V, there was BR-V in the LSUV class with 18,104 units, followed by All New Honda CR-V with 4,720 units. These sales were also followed by several other models, such as City Hatchback RS with 2,707 units, Mobilio with 1,547 units, Civic with 901 units, Accord with 272 units, City with a total of 266 units, and Honda Civic Type R with 84 units.

Meanwhile, in December, Honda received a sales figure of 11,208 units, an increase of 10.3 percent from the previous month's score. However, the score was 15.7 percent lower than in 2022 in the same period.