HPM Reports Honda Sales In Indonesia Up 2 Percent In 2023

Brio as Honda's best-selling model in Indonesia in 2023. (Doc. Honda Prospect Motor)

JAKARTA - PT Honda Prospect Motor (HPM), as the sole agent of Honda brand holder (ATPM) in Indonesia, has again achieved impressive achievements.

Throughout 2023, HPM managed to record retail sales of 128,010 units, an increase of 2 percent compared to 2022.

Yusak Billy, Sales & Marketing and Aftersales Director of PT HPM, stated the company's success in achieving impressive sales figures amid the recovery of the automotive market. He hopes Honda's positive trend of vehicle sales can continue in 2024.

"We will continue to monitor market developments in 2024, make stock and production arrangements in order to continue to meet consumer demand, and continue to refresh the market with attractive product updates and sales programs for consumers," Billy said in an official statement received by VOI, Tuesday, January 16.

The model with the most sales is still held by Brio, reaching 56,627 units in the 'city car' market. Meanwhile, HR-V became the Honda SUV with the highest sales, reaching a total of 24,736 units or contributing 19.3 percent during 2023.

After HR-V, there was BR-V in the LSUV class with 18,104 units, followed by All New Honda CR-V with 4,720 units. These sales were also followed by several other models, such as City Hatchback RS with 2,707 units, Mobilio with 1,547 units, Civic with 901 units, Accord with 272 units, City with a total of 266 units, and Honda Civic Type R with 84 units.