Wanting To Be A Global Brand, Chery Seriously Builds A Factory In The UK And European Union

Rows of Chery cars. (Doc. Chery International)

JAKARTA - The expansion of Chinese automotive manufacturers is increasingly global. This is evidenced by companies from China that are expanding to various regions, including Chery, which is planning the construction of two factories in the UK and Europe to expand their market coverage.

Reporting from the Financial Times quoted by Carscoops, Friday, January 5, Chery has ambitions to build the two factories in the UK and Europe, with operational plans before the end of the decade.

Victor Zhang, the UK's Chery leader, expressed the company's intention to emulate Hyundai and Kia's previously unknown successes in several European countries, but now dominates nearly 10 percent of car sales in the region.

"We just want to present quality products with the best brand," Zhang said.

Although Britain has left the European Union, which has an impact on several manufacturers such as Honda, which will be pushed back in 2022 and closed factories in Swindon, Chery remains optimistic about its plans.

They will set up factories in the UK to assemble cars at the wheel on the right, in accordance with traffic rules in the UK and Northern Ireland. Most likely, the vehicle will also be exported to South Africa, Australia, and New Zealand, which have a steering position to the right. Meanwhile, the second factory in Europe will produce cars at the wheel on the left.

The manufacturer based in Wuhu, China, will launch its first product in the UK market with a 'Omode' sub-brand this spring. A few months later, Chery plans to introduce Jaecoo J7 to the European market.