Toyota Announces 9 Finalists Of Concept's Rengga Modification

JAKARTA - Toyota Astra Motor (TAM) together with the NMAA (National Modificator and Aftermarket Association) held a Toyota Rangga Concept Digimodz Contest which was attended by many local designer participants.

After nearly 200 participants competed, then narrowed to 15 of the best participants and at the End Year Media Gathering 2023 moment, Toyota announced the top 9 winners of the Toyota Rangga Concept Digital Modification Contest (Digimodz).

The jury from NMAA National Judge, Automotive Journalist, and Designer Team Rangga Concept PT TAM, selected 9 contestants consisting of 3 participants for each competition theme, namely Business, Public Service, and Lifestyle.

Participants consisting of the general public and body builder representations send virtual designs based on 3 theme choices, namely Business to carry out customer business activities, Public Service to provide services to the community, and Lifestyle to support the owner's lifestyle. Each theme requires functional and versatile commercial vehicles, high mobility and durability, as well as a more eye-catching and attractive display.

With Total Mobility Solution's vision, Toyota will equip Toyota Ecosystem so that customers can access electrification vehicle facilities and services easily and without worrying.

"Hopefully, this simple step can invite customers to contribute to reducing emissions through the use of low-emission mobility solutions in order to achieve carbon neutrality," said Anton Jimmi Suwandy, Marketing Director of PT Toyota-Astra Motor (TAM).

Through this contest modification event, Toyota presents Hilux Rangga as a canvas for local designers to create inspiring designs, and can be realized into a mobility solution that can support various efforts or needs, and can drive the nation's economy.

Now, the Toyota Rangga Concept Digimodz judging process has entered the last 9 where the design of the finalists' work has been realized into a 1:18 die-cast car. The selected participants will advance to the final round, where the first 3 winners, each race theme, will compete for a total prize of IDR 130 million and a 1:1 model will be made.