Toyota Changes Blue Light Typical Logo With Blue Roundabout On Hybrid And Electric Vehicles? This Is The Cause

The new emblem for Toyota environmentally friendly vehicles in the ninth generation Camry. (Doc. Toyota USA)

Toyota is a leading manufacturer that is aggressively launching vehicles with hybrid technology. To distinguish hybrid models from ICE Toyota is the logo that gets a touch of the blue light circle and the Japanese manufacturer has started since 2009.

Quoted from the Toyota Indonesia Pressroom, Toyota first used blue as a symbol of the electrification vehicle by applying it to the Toyota logo embedded in the Toyota Prius Gen-3 which was born in 2009.

Hybrid Synergy Blue, as the term applied as a slick-looking accent on the logo, the angle of the headlights, to the Prius transmission lever, appears as a symbol of Toyota's seriousness in working on electrification vehicles.

However, this appearance looks soon to change, as evidenced by Camry's recent launch. Camry's ninth generation showed significant changes, with the logo no longer surrounded by blue light. On the other hand, the logo now displays a blue circle on the badge section of the letter 'HEV' on the back.

Reporting from Carscoops, Saturday, November 25, Toyota explained that the blue circle was previously defined as 'human happiness that lives on earth and wants to pass it on to the next generation.'

This change most likely indicates that the blue circle will be a replacement logo for the blue circle on hybrid vehicles, plug-in hybrids, fuel cells, and even Toyota electric cars.

This has been confirmed by a Toyota spokesperson, who stated that this change begins with the latest Camry and Crown models, and will continue to other models such as Prius.

This blue round will also be the hallmark of Toyota's latest electric vehicle, namely bZ3X. In the teaser photo, the back of the bZ3X displays the 'BEV' logo with a blue circle that dominates the top.

This change is in line with Toyota's 'Beyond Zero' marketing campaign, which represents the company's commitment to generating different types of new energy vehicles, not just electric cars. Using blue spots on various models, Toyota seeks to emphasize their strategy of achieving environmental goals and carbon neutrality.