JAKARTA - After facing calls to sell the Red Sox (baseball club), Fenway Sports Group (FSG) has sought to dampen protests from Liverpool fans by pulling back plans to increase ticket prices.
Liverpool said on Thursday, May 7, 2026 local time, that it had changed its stance on the planned three-year inflation-linked price rise.
The English Premier League champions were accused of greed by fans, who refused to spend money on drinks and food at Anfield Stadium in protest. Thousands of fans raised yellow cards during the recent match against Crystal Palace with the message "Warning: The Soul of Anfield is in Danger".
The riot came as Red Sox fans also voiced their anger at principal owner John Henry and Boston Red Sox chief operating officer Craig Breslow.
Last week, a plane -- which carried a banner imploring owners to sell the team -- flew over Fenway Park during a batting practice.
While Red Sox fans were angry with the poor start to the season that led to the dismissal of Manager Alex Cora on April 25, 2025, Liverpool supporters accused the club's management of ignoring fans regarding the price increase.
However, a meeting with supporters has been held and made changes to the plan to increase ticket prices. Supporters welcomed the policy change, which will now result in inflation next season and a freeze on prices the following year.
The Spirit of Shankly group of supporters thanked Liverpool for listening and interacting with supporters as they felt not all club management would do the same.
Meanwhile, in February 2026, Liverpool actually announced record revenues of more than $952 million until May 2025. According to Deloitte, Liverpool is the highest-ranked English League team in terms of revenue and is only behind Real Madrid, Barcelona, Bayern Munich, and Paris Saint-Germain in Europe.
No wonder, it only added to the anger of the fans when the price increase was announced in March 2026.
"We must not be fooled into thinking that price increases every season are normal. This is a choice made by LFC and a choice driven by greed," Spirit of Shankly said at the time.
Although supporters acknowledged the success achieved under FSG - including two Premier League titles and the Champions League - they said the price increase was insensitive and worrying.
Liverpool said on Thursday, May 7, 2026, local time, that they would seek a long-term alternative solution and explore commercial ideas with the Supporters' Board to try to avoid future ticket price increases.
However, they added that without broader progress on alternative solutions, future hikes in inflation may still be necessary.
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