JAKARTA - Liverpool CEO, Billy Hogan, said the Reds' large investment in player transfers was the result of long-term planning.
He added that winning the 20th Premier League title in the 2024/2025 season convinced the club that it was time to act like a modern giant.
Liverpool's latest acquisition, French striker Hugo Ekitike of Eintracht Frankfurt with a transfer value of 79 million pounds (Rp1.7 trillion), including added, has made club transfer spending on the transfer market this time reaching nearly 300 million pounds (Rp6.5 trillion).
Revenue from sales of six players, including Trent Alexander-Arnold, has so far generated around 64 million pounds (Rp1.4 trillion).
This spending marks a sharp change from Liverpool's usual measurable approach to the market. However, Hogan insists that the club does not deviate from the club's financial sustainability policy.
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"This doesn't just happen. It's been in the process for years. One of the things we've always focused on is that circle of virtue."
"Try to run the club in the right way to ensure we can generate as much revenue as possible."
"This is clearly helpful in terms of contributing more to the team. The difficulty is if you only see one summer."
"This may distort the data. There were a lot of comments made last summer that we didn't spend enough," Hogan told The Athletic in an interview.
Hogan explained that the approach reflects Fenway Sports Group (FSG)'s ambition from the United States, which wants to continue the success of the 2024/2025 Premier League title under manager Arne Slot.
"We are also aware, after winning the Premier League title for the 20th time, that this is one of the largest clubs in the world. We want to make sure that we behave like that."
"Seeing big global stars come and play at Anfield, filling stadiums in Hong Kong and Japan, those are the things we expect and want to do," he said.
Meanwhile, Liverpool will face AC Milan in Kowloon, Hong Kong, on Saturday, July 26, 2025, before facing Yokohama FM in the J League World Challenge in Yokohama on Wednesday, July 30, 2025.
They will start their Premier League title defense at home against Bournemouth on August 15, 2025.
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