The story of UMKM in Cimahi, Sales Increased Thanks to BRI Halal Certification Training Care

Bank BRI Doc.

CIMAHI- Not a few businesses are born from difficult times. The same is true of BUNCY, a home business owned by Lucy Emilda which was started in 2020 when the pandemic forced many people to find ways to survive. From a simple kitchen in Cimahi, West Java, Lucy started processing cheese sticks with a simple hope, presenting snacks that many people like while supporting the family economy.

Starting from a home business, BUNCY continues to grow by prioritizing taste and quality in every product produced. Behind every cheese stick package, there is a spirit to present snacks that can be enjoyed by all walks of life while bringing benefits to the family and the surrounding environment.

However, building a business is not always an easy journey. In the midst of the increasingly tight competition in the snack food industry, building consumer confidence is one of the biggest challenges Lucy faces in developing her business.

For him, trust is an important capital so that a product can be accepted by the community. Therefore, halal certification is one step that is believed to be able to strengthen this trust while increasing business competitiveness.

"Culinary efforts, especially those who have halal certificates, are easier to gain consumer confidence," he said.

In addition to providing a sense of security for consumers, halal certification also brings changes for Lucy as a business actor. He admitted that he became more confident when introducing his products to prospective buyers and business partners.

Through the facilitation of the Halal Certification Program from BRI, BUNCY has the opportunity to complete the legality of its business. The halal certificate is the initial foothold for Lucy to take a step further in developing her business.

After getting halal certification, Lucy didn't stop there. He continued to manage PIRT so that his products had increasingly complete legality and I could reach a wider market.

"After having Halal Certification, I continued to take care of Household Industrial Food (PIRT), with this completeness I can expand the market reach and have an impact on increasing my business revenue," said Lucy.

For Lucy, the benefits of this program are not only in the certificates received, but also in the mentoring process that makes all stages of management feel easier. Starting from requirements to administration, each process is passed with clear directions so that business actors can focus more on developing their business.

"Thank you to BRI for facilitating me to get a halal certificate, with all the ease of requirements and administration, the guidance from the officers I feel very helpful. My business is very helped by this program," he said.

Now, BUNCY continues to move forward with greater confidence. From a simple kitchen in Cimahi, this business born in the midst of the pandemic proves that the right opportunities and assistance can help MSMEs grow more confidently, expand the market, and continue to grow sustainably.

On a separate occasion, BRI's Corporate Secretary, Dhanny, revealed that BRI through the BRI Peduli Social and Environmental Responsibility (TJSL) Program, continues to take a role in helping MSMEs through training activities and the issuance of halal certificates, which are expected to create MSMEs that can compete in the market.

Through this training, BRI hopes that MSMEs will be able to maintain product quality, expand market access, and be more ready to move up in class.

"The story of Lucy and the BUNCY product is a real example of an MSMEs who benefit from halal certification training organized by BRI Peduli. We continue to help MSMEs in various regions to be able to expand market access and encourage MSMEs to rise in class," said Dhanny. (ADV)