One Spoon, a Million Myths: Sasa Shares the Facts about MSG

Photo: Special

JAKARTA - The myth that has been built up in society for decades, Monosodium Glutamate (MSG) is often the scapegoat for health problems without scientific basis. In fact, the real threat comes from excessive sugar and salt consumption.

To break this misconception, PT Sasa Inti held a Sasa #MSGYangBenar Press Conference, "MSG: One Spoon, One Million Myths" on Tuesday, June 30, 2026, at Alun-Alun Surabaya. Through this campaign, Sasa emphasizes that #MSGYangBenar is Healthy and Delicious, as well as a smart solution to cut sugar and salt intake.

In fact, data from the U.S. Food and Drug Administration (FDA) and the World Health Organization (WHO) show that the sodium in MSG is only 12 percent, much lower than table salt which reaches 40 percent.

In addition, the Journal of Food Science revealed that the proper use of MSG can cut the need for table salt intake by up to 30% while increasing overall palatability. This means that this natural MSG from sugarcane fermentation is the best partner for a healthy diet low in sugar and salt without sacrificing the deliciousness of the dish.

"We want to shift the public conversation. MSG is not the enemy, but a practical cooking solution for Indonesian families to make healthy and nutritious food more delicious. The myths circulating in the community about MSG are often wrong and misleading. At this moment, we want to educate the public about the use of #MSGYangBenar by breaking the existing MSG myths, to support this education, we provide the website msgyangbenar.sasa.co.id so that the public can validate the myths vs. facts about MSG," said Albert Dinata, Head of Marketing PT Sasa Inti.

The myth about MSG is not safe to consume every day is not based. Facts prove the safety of MSG use is not in question. Sasa has been present in Indonesia for more than 50 years, seasoning every family's kitchen across generations, this time through collaboration with legendary Nasi Goreng hawkers in Surabaya. The experience of selling for decades is a real proof that MSG is safe and essential in maintaining consistency across generations.

In fact, in this collaboration, traders managed to significantly cut the use of sugar and salt by using Sasa MSG without losing the iconic savory taste of their dishes. Interestingly, this healthy culinary experience is not only discussed in the panel room, but can be enjoyed directly by all general visitors at the Surabaya City Square for free.

This time, #MSGYangBenar education presents expert panelists guided by Indra Herlambang, namely Reisa Broto Asmoro (Health Experts), Mochamad Rizal, S.Gz, MS, Dietisien (Health Experts), Chef Martin Praja, and Surabaya culinary icon Bu Rudy.

This event is open to the public FREE OF CHARGE (Free Entry) from 13.00 WIB. Visitors are challenged to explore the #MSGYangBenar interactive installation, watch cooking demos, and take part in a live taste-test to prove that the right consumption pattern with Sasa #MSGYangBenar is the answer to a healthier and delicious life.