PNM Strengthens Customer Digital Applications for Empowerment Benefits

Ist English: Ist

JAKARTA - For millions of PNM Mekaar customers who are struggling every day to develop their businesses and improve their family's welfare, time and convenience are very valuable.

In the midst of busy activities, the need to obtain financing information, shop for daily necessities, and gain access to training can no longer be done separately. All can be accessed through one application, namely PNM Digi Nasabah.

This application comes as a digital ecosystem designed to provide easy services in a practical, fast, and secure manner. Through one application, customers can access various services that support business activities and daily household needs.

Director of Digital and Information Technology at PNM, Yusron Avivi, explained that PNM Digi Nasabah was developed not only as a service application, but as part of an empowerment strategy that utilizes technology to bring various benefits to ultra-micro customers.

"PNM Digi our customers are designed as a simple digital ecosystem, easy to use, and relevant to the daily needs of customers. Starting from access to financing information, learning, basic needs transactions, to empowerment programs. We believe that when technology is made closer and more accessible, the benefits will be greater in helping customers to rise in class," said Yusron.

One of the benefits that customers feel the most is the ease of monitoring financing information. There is a feature where customers can see transaction history, check group status, and receive notifications related to installments and Weekly Group Meetings (PKM). The presence of this feature helps customers manage financing obligations more orderly and planned.

Not only that, this application also presents Warung Mekaar, a feature that allows customers to buy basic necessities at a more affordable price and an easy transaction process.

The presence of this service provides added value because it helps customers save household expenses while supporting the sustainability of their business.

For customers who want to continue to improve their capacity, the Customer Portal is a digital learning space that provides various training materials, business education, and skill development. Through this feature, access to knowledge is no longer limited by distance and time. Customers can learn anytime according to their needs, so they are more prepared to face the challenges of a growing business.

PNM Digi also helps meet the digital needs of the community through services for purchasing pulsa, data packages, and electricity tokens at competitive prices. This feature is a practical solution for customers who need access to communication and connectivity to support business activities and daily family needs.

Every activity in the application also provides additional benefits through Digi Points, which are points that can be collected and used by customers within the Digi PNM ecosystem. The presence of this program encourages customer involvement in utilizing various available digital services.

Interestingly, PNM Digi is not only focused on the economic aspect.

Through the Kembangs feature, customers are invited to participate in the management of paper, plastic, and other materials that are no longer used. This program is part of an effort to build environmental awareness while creating added value for the community.

For customers who are not used to using digital technology, this application is designed with a simple and easy-to-understand display. This approach is important considering that most of PNM Mekaar's customers come from pre-prosperous families who are in the process of improving digital literacy and access to formal financial services.

According to Yusron, the success of digital transformation is not only measured by the number of users or features available, but by the real benefits felt by customers.

"We want to provide easy access to services, increase digital literacy, and open more opportunities for PNM Mekaar customers to develop their businesses and improve their family's welfare," concluded Yusron.

Through the PNM Digi Customer, PNM presents more than just an application. This platform is a bridge that connects financing, education, transactions, and empowerment in an integrated digital ecosystem. With the ease that is closer at hand, customers have a greater opportunity to grow, develop, and rise with PNM.