JAKARTA - In the midst of the rapid trend of skin care in Indonesia which makes people more selective, Newlab+ officially launched their latest innovation, Brightlogy Intensive UV Shield Day Cream and Brightlogy Intensive Night Cream, in a launch event in Jakarta on Wednesday, February 25.
This step is an answer to consumer needs for products that not only provide effective results, but also ensure safety for long-term use through transparent science-based formulations.
This product is introduced as "Face Cream Hexyl, Kasta Tertinggi" which relies on 1% hexylresorcinol content with an efficacy equivalent to 4% Hydroquinone, but is ensured to be safe, registered with BPOM, and certified Halal.
Newlab+ itself is a beauty brand that focuses on the development of skincare products based on modern technology with high safety standards and proven effectiveness.
Under the leadership of Founder and CEO Meliani Muljoredjo together with COO Yenny Laksana, the company continues to encourage science-based innovation while building a more responsible beauty ecosystem through education on the safe use of skincare for the Indonesian people.
"We continue to encourage the development of science-based innovation and build a more responsible beauty ecosystem through education on the safe use of skincare for the Indonesian people," said Meliani Muljoredjo and Yenny Laksana.
This launch also recorded a new history through an extraordinary achievement at the Indonesian World Record Museum (MURI) through the title "Declaration of Safe Beauty Products by the Most Affiliators Simultaneously".
As many as 1,700 affiliates simultaneously broadcast live on the TikTok platform on February 25, 2026 as a form of public education campaign regarding the importance of using safe and functional beauty products.
This initiative is a tangible step for Newlab+ in encouraging consumer awareness of more responsible skincare use and keeping the public away from the risk of excessive benefit claims.
Brightlogy's own products have received recognition from beauty experts, including the figure of a well-known beauty influencer and educator, Doktif.
In its professional review, Doktif ensures that the formulation carried by Newlab+ is very transparent and honest in describing the benefits of the product to consumers without overclaim.
"Brightlogy Intensive Night Cream has been reviewed from the active ingredients used and the overall formulation has been appropriate in terms of function without any overclaim on the benefits of the product," said Doktif, whose work has now become a mainstay with Tasya Farasya.
As part of an educational campaign, Newlab+ also presents a program to exchange old skincare with Newlab products at Watsons outlets as an invitation for consumers to switch to safer products.
This program is scheduled to take place at Watsons Mall of Indonesia (MOI) and Watsons Tunjungan Plaza on March 9-15, 2026, and continues at Watsons Gandaria City on March 16-22, 2026.
Through the approach of formulating based on modern technology and transparency of claims, Newlab+ strives to provide a positive impact for the beauty industry in Indonesia through the #SkincareHexylAntiOverclaim principle.
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