Semarang - Mayor of Semarang, Agustina Wilujeng emphasized that the Semarang City Government continues to strengthen its tourism destination development strategy to maintain the position of Semarang City as the area with the highest tourist visit rate in Central Java.
The statement was conveyed in response to the high achievement of tourist visits throughout 2024, as well as the City Government's commitment to maintaining the competitiveness of the tourism sector.
The Mayor of Semarang explained that the trend of increasing tourist visits throughout the year shows the effectiveness of the program to strengthen events, organize tourist areas, and optimize digital promotions run by the Semarang City Government.
According to him, the consistency of tourism development must run in parallel with improving service quality as well as infrastructure that supports the comfort of visitors.
Semarang City has great potential as a center for cultural, historical, and creative activities. Therefore, we continue to carry out the strategy of strengthening superior events and structuring tourist destinations so that Semarang City remains the main destination for tourists," said Semarang Mayor Agustina Wilujeng.
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He emphasized that the first step that became the focus was the strengthening of the flagship event which had been the main magnet for tourist arrivals to Semarang City.
Various city-to-national activities such as the Old City Festival, the Wayang Orang, Dugderan, and Semarang Night Carnival Festival continue to be strengthened as an annual routine agenda.
Pemerintah Kota Semarang menilai bahwa konsistensi penyelenggaraan event-event tersebut terbukti memberikan kontribusi signifikan dalam meningkatkan kesangatan wisatawan, terutama dalam momen-momen puncak kunjungan.
According to the Mayor of Semarang, organizing events is not only part of the entertainment calendar, but also an important instrument in strengthening regional tourism identity.
He emphasized that collaboration between the government, community, and creative economy actors is needed so that **Tourism Destinations ** in Semarang City are able to compete regionally and nationally.
The second step taken by the Semarang City Government is ** ordering and maintenance of the main tourist area**. Areas such as Kota Lama, Simpang Lima, public spaces, to the revitalization area of Semarang Lama are priorities that are continuously addressed. Arrangements are directed at increasing comfort, cleanliness, security, and the quality of visitor experience who come to Semarang City.
"Tourism destinations must give a good impression to tourists. Therefore, the arrangement of city parks, pedestrians, and lighting continues to be improved. That way, Semarang City will be more competitive as a tourist destination city," said the Mayor of Semarang.
He said that the increasing number of tourists every year must be balanced with maintenance of facilities and public spaces.
The Semarang City Government ensures that all tourist areas are prepared to support visitor mobility, ranging from accessibility, regional aesthetics, to other supporting facilities.
The third strategy that is carried out is strengthening digital promotion.
The Mayor of Semarang said that Disbudpar maximized the official social media channels of the Semarang City Government, collaborated with content creators, youth communities, to streamline the publication of the event calendar.
This step was taken to ensure that information on Semarang City tourist destinations could spread quickly and more widely to various segments of society, especially young tourists.
According to the Mayor of Semarang, the digital promotion approach has proven effective in creating positive exposure for tourist destinations.
He emphasized that the Semarang City Government will continue to strengthen this strategy so that the City of Semarang is increasingly known through creative content and social media-based promotions.
Kami ingin memastikan bahwa Kota Semarang selalu hadir dalam ruang digital masyarakat. Dengan promosi yang kuat, kualitas destinasi wisata Kota Semarang akan semakin dikenal luas, ujar Agustina Wilujeng.
The Semarang City Government ensures that the three strategies will continue to be developed in 2025 to maintain the sustainability of tourism development and strengthen the position of Semarang City as a leading tourist destination in Indonesia. (ADV)
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