JAKARTA A long journey of three and a half decades is not a short time for a logistics company to survive and continue to grow.

Entering the 35th year of age, JNE not only celebrates it with a mere ceremonial, but by reinforcing the basic philosophy that has been instilled since the beginning of its establishment, namely sharing, giving, and supporting.

President Director of JNE, M. Feriadi Soeprapto, revealed that the iconic tagline "Connecting Happiness" is not just a marketing slogan, but a manifestation of the company's entrenched culture.

"For 35 years JNE was established, since the beginning JNE has a basic philosophy: JNE likes to share, JNE likes to give, and JNE likes to support," said Feriadi in the Central Jakarta area, Sunday, November 30.

According to him, the philosophy taught by the founder of this company is the key to convenience in every business move of this logistics company. At this new age, he hopes that all "Ksatria" and "Srikandi" "as JNE employees can interpret these values more and practice them.

One of the main highlights of this year's celebration is the achievement of this logistics company which managed to break the MURI Record. This logistics company dispatched 1,171 employees for Umrah in just three months.

Feriadi explained that this program is a form of the company's deep appreciation of employee loyalty, as well as an effort to improve their spiritual quality.

"We want those who work at JNE in a faith, on an piety basis, of course, it must be better than those who do not work at JNE," said Feriadi.

He added that the opportunity to perform worship in the Holy Land is expected to have a positive impact on their return to work.

"It is hoped that all JNE employees and female employees will become more loyal, more productive, and have better faith and piety."

As the backbone of national distribution, JNE realizes its vital role in the local business ecosystem. Feriadi emphasized that JNE has a responsibility to ensure that Micro, Small and Medium Enterprises (MSMEs) are not only "home champion".

"We hope that the products produced by MSME friends are not only consumed and produced in one area. They have the opportunity to develop," he explained.

Through thousands of networks spread across the country, JNE continues to present concrete programs such as podcast collaborations, local giveaway brands, and provides space for MSMEs to show off their products at company birthday events.

The goal is simple but has a big impact, namely so that local brands are increasingly recognized and their production continues to increase.

The humanist side of this birthday celebration can also be seen from the routine social activities held. This year, JNE again held a tradition of shopping with orphans, which involved 20 orphanages.

Not only that, attention was also given to the family of the late employees and the blind community. Feriadi called this activity a clear proof of the implementation of the company's unchanging basic value.

"JNE continues to share, JNE continues to provide, and JNE continues to follow suit. This is a form of proof of the implementation of the company's basic values," he concluded closing the conversation.


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