BTN Launches BTN Private, Super Rich Customer Fund Management Service

JAKARTA - BTN officially launched the BTN Private service in line with the increase in BTN Priority customers' funds per priority which consistently have assets exceeding IDR 15 billion.

This is intended to strengthen customer loyalty from the super-rich segment. The exclusive service was launched on Wednesday, November 5 which was attended by around 100 BTN Private customers.

BTN Private innovation is in line with Beyond Mortgage's business direction or more than just a housing lending bank (KPR).

"Our BTN Private is designed for those who have a long vision ahead. Those who not only want to build wealth, but also want to maintain their value or value, expand their impact, and pass it on," said BTN President Director Nixon LP Napitupulu through a press release received by VOI editors, Thursday, November 6.

Prior to the existence of a special BTN Private segment, BTN divided its retail customer segment into four segments. Namely, the Mass Segment or the lowest segment whose acquisition was made through the Bale by BTN application.

Then, BTN Prima or Upper Mass Segment for customers with a balance of around Rp. 10 million to Rp. 100 million. Then, BTN Prospera or Emerging Affluent Segment with a balance of around Rp. 100 million to Rp. 500 million.

While at the top level is BTN Priority with managed funds of around Rp. 500 million to Rp. 15 billion. Based on internal data, customers who already have managed funds ranging from Rp. 15 billion to Rp. 100 billion reached 450 people. Until now, the total FUM of these category customers has reached Rp. 21 trillion.

BTN Private is designed with an 'experience' keyword or personal, modern, and meaningful premium service experience. This is reflected in a number of exclusive and special privileges and Private Banking Relationship Managers dedicated to each customer.

Through BTN Private, customers can connect with a very wide BTN ecosystem, with various types of products and services, both in the housing and non-residential sectors, lifestyles, to investments such as bonds, mutual funds, insurance, and foreign exchange. BTN Private can be a new benchmark for premium services in Indonesia that is not only elegant, but also warm, personal, and has meaning.