DKI Provincial Government Holds 'Choose Jakarta' In Paris, Encourages MSMEs To Break Through The Global Market

Deputy Governor of Jakarta Rano Karnomberdari ajang Choose Jakarta di Galerie Joseph Le Palais, Paris, Prancis (dok Pemprov DKI)

JAKARTA - The DKI Jakarta Provincial Government through the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises (PPKUKM) held the Jakarta Choose event at the Joseph Le Palais Gallery, Paris, France, on October 8, 2025. Carrying the theme Jakarya Jakarta Towards the Global Stage, this activity is a concrete step for the DKI Provincial Government to encourage leading MSME players to penetrate the international market.

As many as more than 20 business actors were selected as a result of the curation of the DKI Jakarta PPKUKM Office from the fashion, craft, and culinary sectors participated in this event, together with a number of Jakarta BUMDs. Their participation is expected to expand their business network, open up export opportunities, and strengthen Jakarta's position as a global creative and competitive city.

Deputy Governor of DKI Jakarta, Rano Karno, officially opened the event with the Indonesian Ambassador to France, Mohamad Oemar. In his remarks, Rano called Choose Jakarta a strategic momentum to bring local products up to class and introduce Jakarta's identity on the world stage.

"Through the Jakarta Choose, we want to show that Jakarta is not only a city of business and government, but also a center of innovation, culture and creative economy. Participation in Paris is an important step towards the 500th anniversary of Jakarta in 2027," said Rano in his statement, Friday, October 10.

This activity not only displays product exhibitions, but also holds business forums and business matching that brings together Jakarta business actors and potential partners from Europe. This forum provides opportunities for MSMEs and BUMDs to present products, establish cooperation, and expand the international market.

In addition to economic promotion, Choose Jakarta is also a cultural celebration event. Visitors are presented with a fashion show by Jakarta designers that combines elements of modern traditions and trends, a traditional Betawi culinary cooking demonstration, as well as local music and dance performances.

Netzme, as the strategic partner of the DKI Provincial Government in digitizing MSMEs, also assists its fostered business actors. CEO of Netzme, Vicky Ganda Saputra, said that participating in the Jakarta Choose is a tangible manifestation of collaboration in bringing DKI MSMEs to the global market.

Through inclusive technology support, we help MSMEs transact across countries through the QRIS Interstate feature. This is a digital bridge between local products and the world market," said Vicky.

This event also received a warm welcome from the Indonesian diaspora community in Europe. They assessed that *Choose Jakarta* is not only a trade show, but a space for national cultural appreciation and pride that strengthens relations between diaspora as well as builds economic and cultural bridges with the global community.

The participating MSME and BUMD brands include: Kitchen Bunda by Unie, Ellyhan Jewelry, Ngramu, Ghazean Dewe, Deu'boombuku, Centhong Daily, Tom Yukako, Riana Kesuma, Shamara, Alda JP Design, Batik Marunda, Othman, Ks Eco Bags, Kayo, Roemah Kebaya Vielga, Batik Chic by Novita Yunus, Kaenina, Ozzy, Itsar, Zarming, as well as several BUMDs such as JAKPRO, PAM JAYA, and Jakarta Film Week.

Dengan semangat 'Karyaya Jakarta Menuju Panggung Global', Choose Jakarta menegaskan peran Jakarta sebagai kota kreatif, inklusif, dan bersaya saing, sekaligus bagian dari langkah besar menuju peringatan 500 tahun Jakarta pada 2027.