Pacific Paint X Slank: Legendary Collaboration Creates Color Harmonization And Music From Indonesian Nature Inspiration

Photo: Special

JAKARTA - Two legendary Indonesian names, Pacific Paint and Slank, officially present a legendary collaboration through an exclusive color set inspired by the natural beauty of Indonesia. This collaboration presents a choice of color along with the experience of each member of Slank in Indonesia which is expected to be a source of inspiration and trigger exploration of creativity, one of which is that the community gets a reference for color beauty from the exclusive Pacific Paint X Slank color set which can be applied on the walls of the room.

Pacific Paint, which has a vision of always trying to brighten the environment through the entire series of products, works and activities, this time realized collaboration on the basis of the similarity of values and long-term journeys between Pacific Paint and Slank in accompanying the Indonesian people.

Danny Tanurahardja, GM Sales & Marketing Pacific Paint is proud to be collaborating with Slank, a legendary music band that has also accompanied across generations of Indonesians.

"Just like Slank, which makes nature the energy of the birth of his work, we also make Indonesia a source of inspiration. This legendary collaboration also strengthens Pacific Paint's position as a legendary brand since 1943 and is always relevant from time to time. We have colored people's lives for more than eight decades with various products," he explained, Friday, September 19.

"Our commitment is always the same, presents high quality paint that protects, gives color, and brings joy, beauty, and happiness. This long journey assures us that the best inspiration comes from the beauty of Indonesia's nature, from the blueness of the sea, the greenness of the forest, the warmth of dusk, to the bright color of Indonesia's fauna richness," he added.

The choice of an exclusive color set from Pacific Paint X Slank, which is natural and inspired by nature, is in line with the color trend that is now increasingly popular, because it is able to bring a calming atmosphere as well as spark a bolder expression. Studies show that humans associate natural colors such as green and blue with the impression of a calm atmosphere, as well as a decrease in stress levels and cognitive improvement.

Set Colors Pacific Paint and Slank Collaboration: How come Kaka chose color inspiration from Whale Sharkel Bimbim from dusk on the coast of Bali Where Abdee took color from the Sumatran tiger Ridho from Manusela National Park andmen Ivanka from Banda Neira

One of the members of the band Slank, Kaka, added that nature is an endless inspiration. Slank's songs were born from a lot of love for Indonesia and its environment.

So, the collaboration with Pacific Paint which is inspired by the natural beauty of Indonesia to present an exclusive color set, it feels like meeting old friends who have the same vision, is committed to continuing to inspire many people through the natural beauty of Indonesia. This collaboration was also realized by giving a new face to our studio at Potlot, namely Kampung Biru Slank. Plus there will be an exclusive concert Slank with Pacific Paint, so it feels even more special because we can explore this collaboration directly with Slankers," explained Kaka.

THE HEBAT Promo Program (End of Year)

As a tangible manifestation of this unique collaboration, Pacific Paint and Slank present the HEBAT Promo Program (End of Year). This program is designed not only to provide excitement for Slankers, but also to provide benefits for paint applicators, builders, and the wider community.

Melalui Program Promo HEBAT, setiap konsumen berkesempatan menukarkan poin reward dari pembelian rangkaian produk Pacific Paint dengan berbagai hadiah menarik, serta bagi pengumpul poin reward terbanyak di akhir periode akan mendapatkan mobil. Poin reward juga bisa ditukarkan untuk menikmati langsung konser eksklusif Slank, yang khusus diselenggarakan untuk merayakan kolaborasi legendaris ini. Informasi lengkap mengenai kolaborasi dan Promo HEBAT dapat diakses melalui website https://gebyarhadiahpacificpaint.cerrapoints.com/#/home dan akun Instagram resmi @PacificPaintIndonesia.

Through collaboration with Slank, we want to bring a new experience to society with a set of colors inspired by Indonesian nature and the stories of its personnel. We believe that Pacific Paint colors, just like Slank music, have emotional strength to provide calm, enthusiasm, or inspiration. More than just aesthetics, color is a medium to spread positive energy, happiness, and togetherness. We also hope that the HEBAT Promo can strengthen closeness with the wider community, from consumers, paint applicators, to Slankers. For Pacific Painters, colors are not just aesthetics, but ways to celebrate life, "concluded Danny.