JAKARTA - PT Uni-Charm Indonesia Tbk (Unicharm) announced the limited launch of the latest product of sanitary napkins for the Sirih Bio Materials Organic Cotton Type 23 cm and 29 cm. By using Bio Materials derived from sugar cane, limestone, botanical oil and natural resin, these products can reduce the use of materials derived from petroleum.
The launch of the Organic Cotton Type product, which is all of its parts using Bio Material, is the first time at the Unicharm Group. Using organic cotton on all surfaces that come into contact with the skin, makes this product more subtle and soft on the skin. The launch event of this product was also attended by CHARM brand ambassador Syifa Hadju and environmental influencer Veronika Krasnasari.
Of the various natural resources that we use in everyday life, petroleum is a very important resource because it can not only be used as vehicle fuel such as aircraft, cars, and power plants, but can also be used as raw material for fiber and plastic.
However, because oil is produced from chemical changes in the carcasses of living organisms from hundreds of years ago, availability is limited. It is estimated that if petroleum is used continuously as it is today, there is a risk that it will expire in the next 50 years. The emergence of this issue also encourages the growth of environmental awareness and strengthens demand for more environmentally friendly products, including sanitary napkins.
Based on research conducted by Unicharm, consumer interest in environmentally friendly sanitary napkins in the last 4 years has more than tripled, especially among young consumers. Therefore, since 2021 Unicharm has launched environmentally friendly products to contribute to the environment. On this year's Environment Day, Unicharm launched the CHARM Leaves of the Sirih Bio Materials Organic Cotton Type on a limited basis.
This product uses Bio Material in all parts. In addition, Unicharm understands that consumers who choose environmentally friendly products also want products that are good for the skin. Therefore, Unicharm uses Organic Cotton on the surface that is in direct contact with the skin to realize environmental friendliness as well as softness in the skin.
This product is available on the E Commerce platform and some offline stores gradually starting in early June 2025. The 'CHARM Leaves Sirih Bio Materials Organic Cotton Type' product combines three technologies.
The first is the use of bio material. All product components are made from natural bio ingredients that have been rarely used, such as sugar cane, limestone, botanical oil, and natural resin. This can reduce the amount of pure plastic originating from petroleum and make this product environmentally friendly.
The second is a top sheet containing organic cotton. Top sheet or surface that comes directly into contact with the skin is made of a smooth and soft material on the skin. In addition, organic cotton has high absorption power, absorbs sweat well and reduces stuffy taste when used.
The third is environmentally friendly packaging and cardboard. Packaging of this product does not use plastic originating from virgin oil, and only uses materials derived from recycled and bio mass. In addition, the cardboard used to pack products is made from blank fruit bunches or Empty Fruit Bunch (EFB), which is waste material produced from the production process of palm oil.
In this initiative, Unicharm collaborated with PT Oji Sinarmas Packaging in conducting research and development of cardboard with EFB for the first time. In addition, the deposits used in cardboard also come from recycled materials so that they can save resources and reduce waste.
The importance of environmentally friendly sanitary napkins is also felt by CHARM Brand Ambassador, Syifa Hadju. He said, as a young woman, he strongly believes that we are all responsible for preserving the environment.
"That's why I feel comfortable and calm using the Charm Bio Materials Organic Cotton type because it's not only preventing smell and softness on the skin, but also environmentally friendly and safe. By using this product, we contribute to supporting a lifestyle that cares more about the environment," he said, Wednesday, June 4.
Then Influencer environmental activist Veronika Krasnasari added, [The use of environmentally friendly products is very important for environmental sustainability because it helps reduce negative impacts on nature.
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"Because it is important for all of us to be aware of this and choose products that are environmentally friendly," he said.
President Director of Unicharm, Takumi Terakawa PT Uni-Charm Indonesia Tbk (Unicharm) said, through the use of Bio Material, his party hopes to contribute more in reducing the use of plastic made from petroleum.
"Then by placing the Bio Material logo that reads the message 'Let's Do Little Kindness', we invite consumers to do good starting from things we can do ourselves. In addition to using environmentally friendly materials, we are also trying to reduce greenhouse gas (GHG) emissions in the process of procuring CHARM product materials Leave Sirih Bio Materials. We are also promoting several other initiatives to reduce environmental impacts, such as the use of clean energy throughout the supply chain. This time, we are calculating carbon footprint (CFP) for the first time," he explained.
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