The Factors That Affect Any Product Design? Find Out The Answer Here

Illustration of product design (Pixabay)

YOGYAKARTA Factors that affect product designs are very diverse, ranging from the function and use of products, design standards and specifications, to the basic form of products. Come on, see the full explanation in the following article.

The product design is defined as an overview of a product that will be developed. By marketing research, a business actor can get information about the market's desire for the needs of a certain product.

Adapting a book entitled The Design of Everyday Things by Don Norman, product design is not only related to aesthetics, but also makes it easier for consumers to interact with products.

According to Saryanto in a book entitled Creative Products and Entrepreneurship, there are several factors that affect product design, including:

In creating product designs, you must understand the function and usefulness of a product. Related to this, you can see competitors for similar products.

For example, if you want to create a design for skin care products, then you must formulate the purpose of manufacture for the type of skin needed and all aspects that surround it.

The design standards and specifications are also factors that affect product design. This aspect will intersect with the product parts, the basic ingredients for manufacture, design colors, and the required design sizes.

For example, in the food billboard design, the red color for the spicy sensation is certainly more visible than yellow.

Product liability refers to the efforts offered by producers to consumers. This aspect will certainly be an influential factor in product design.

For example, a 100 percent halal guarantee for food, or other satisfaction guarantees.

Prices and product volume are also included in the factors that affect product design. Prices are related to the amount of goods to be produced. Meanwhile, volume is related to the size of the product offered.

Prototype is a basic form that is used as the next purchase sample. For example, samples for perfume, body lotion, and so on. Generally, the sample size is smaller than the original size sold on the market.

The five factors above can be used as a reference in creating product designs. By considering the function and function aspects to prototypes, you can produce product designs that are visually attractive and make it easier for consumers to interact with products.

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