JAKARTA - Oita Prefecture in southwest Japan, which also hosts Sanrio's character theme park, plans to temporarily change the name of its airport in hopes of attracting tourists visiting the country for the upcoming World Exhibition in Osaka who want to travel further.
Oita Airport will be renamed Oita Hello Kitty Airport for six months starting April 13, when the exhibition begins in Osaka, western Japan.
Oita Prefecture is the only location other than Tokyo hosting an entertainment park dedicated to the world's popular cat character.
The airport will welcome tourists by setting up a photo and banner featuring Hello Kitty and other Sanrio characters, according to the local government and entertainment park operator Sanrio, Sanrio Entertainment Co., according to Kyodo News March 24
An inter-pickup bus connecting the airport and Harmon fire, the Sanrio theme park, will also be operational between August and October, they said.
Gubernur Oita Kiichiro Sato, yang mencatat rekor tertinggi dalam jumlah pengunjung asing sebanyak 1,5 juta orang pada tahun 2024, mengatakan dalam siaran pers, ia berharap dapat berbagai charm prefecturnya saat pameran berlangsung.
Meanwhile, Aya Komaki, president of Sanrio Entertainment, said his company intends to turn Harmon into a "entertainment and resort area."
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"We will try to get Harmon to contribute to attracting domestic and foreign tourists as one of the Oita Prefectural tourist attractions," he said.
Oita Prefecture is also known for its heat sources. In addition to domestic flights, Oita Airport has international flights connecting South Korea and Taiwan.
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