Environmental Friendly Logistics: Alvaboard Encourages Sustainable Packaging

PT Alpha Gemilang Makmur Chief Marketing Officer, Christabelle, shows Alvaboard (Ist) recycled cardboard product

In order to support the rapid development of the e-commerce and freight forwarding sector, PT Alpha Gemilang Makmur launched the Alvaboard product as an alternative to conventional cardboard. This product is expected to facilitate travelers to micro, small and medium enterprises (MSMEs) in sending logistics to various regions in Indonesia.

PT Alpha Gemilang Makmur's Chief Marketing Officer, Christabelle, explained that Alvaboard is a product made from recycled plastic seeds. Unlike cardboard made from paper, this material is stronger and more resistant to damage.

"The thickness, size, and low height can be adjusted to the goods to be sent. Because it is not made of paper, this product is not easily damaged so as to ensure that the goods sent are kept safe to their destination," Christabelle said in his statement.

The Central Statistics Agency (BPS) projects that the national logistics industry will grow by 12.53 percent by 2025. This growth is driven by the manufacturing and trade sector which contributes to the development of transportation and warehousing sub-sectors. In 2024, this sub-sector is estimated to experience growth of 9.52 percent, an increase from previous years.

Christabelle considers that environmentally friendly packaging and efficient design for goods delivery will be a major trend in the future. Materials such as Alvaboard are increasingly in demand by logistics companies that seek to reduce ecological impacts.

"Consumers who are increasingly concerned about environmental issues demand that the products they buy be sent in packages that not only protect goods, but are also more friendly to the earth," he said.

Along with the development of the e-commerce sector and the delivery of goods, the trend of logistics packaging has also changed. Packaging that is stronger, has a premium look, and can be reused from recycled materials is now a priority in the logistics industry.

One of the materials that is increasingly in demand is the PP Board which is considered capable of reducing ecological impacts. In addition, consumers are now increasingly choosing products sent in sustainable packaging.

This recycling trend is increasingly in demand by the public, as evidenced by an increase in sales of 20 to 30 percent every year.

"The basic ingredients have been certified halal by MUI. So, for MSMEs who want to send Eid parcels in the form of food, there is no need to worry because they already have halal certification," said Christabelle.

The use of environmentally friendly packaging such as Alvaboard is considered to be able to increase brand image as a company that cares about sustainability. This is also believed to be able to strengthen customer loyalty which prioritizes sustainable products and opens wider business opportunities.