BTN Sets Transaction Target On SupplyApps Bale Reaches IDR 8 Trillion Per Month

BTN Syariah (Photo: Antara)

JAKARTA - PT Bank Tabungan Negara (Persero) Tbk (BTN) targets transactions on SupperApp Bale by BTN to reach IDR 8 trillion per month with the number of application users reaching 3.6 million.

For your information, BTN has just officially launched Bale by BTN, a SuperApp that offers solutions and services through digital innovation. This SuperApp Bale will replace BTN Mobile.

BTN Digital Business SEVP Thomas Wahyudi said that BTN's digital performance showed positive growth with an increase in Bale's active user by BTN.

"Until now, the number of users of Bale by BTN is projected to reach 3.6 million, with a transaction volume of Rp. 8 trillion per month. Every month, BTN gets 125,000 new Bale by BTN users," he said at the Grand Launching Bale by BTN, at Istora Senayan, Sunday, February 7.

Thomas said that in this digital era, people are looking for services that can optimize all their banking needs. Therefore, the more users feel comfortable transacting through digital platforms, the higher the transaction and the higher the number of balance deposits in savings accounts.

"This can be seen from the balance of savings, eDepo (online deposit), and the balance of merchants at Bale by BTN which increased at the end of 2024 compared to the previous year," he explained.

At the end of December 2024, BTN recorded an increase of almost 43 percent year-on-year (yoy) in its savings balance to IDR 16.76 trillion from the previous IDR 11.66 trillion.

Meanwhile, eDepo balance jumped 103.84 percent yoy to Rp5.3 trillion from the previous Rp2.6 trillion. Meanwhile, the merchant balance rose 58.6 percent yoy to Rp2.49 trillion from the previous Rp1.57 trillion.

"The majority of active BTN Mobile users are dominated by the millennial segment or productive customers who have income and are used to making transactions using mobile banking," he said.

Thomas hopes that with the potential for rapid transaction growth, Bale by BTN can help the community manage finances. This is also in line with the new BTN vision, which is to become the main partner in the Indonesian Family Financial Empowerment.

This SuperApps Bale by BTN, continued Thomas, provides a new banking experience for customers with a complete journey, starting from opening eDeposito fund savings accounts, transactional banking, applying for credit, applying for merchants, livingstyle of a leading ecosystem, to Plus by BTN Priority.

In addition, he said various other features and benefits were also available to meet the needs of all customer segments at all times, such as investment portfolio management, and cashback 30 percent at 51 national merchants and 1,731 local merchants.

"As the philosophy of bale which means the hall or house where all family members gather, we hope Bale by BTN can become a home for all BTN applications so that it becomes a one-stop service for financial needs and services to meet the daily needs, including, customers' lifestyle," said Thomas.

In accordance with Bale by BTN's uniqueness of connecting customers with the housing ecosystem, BTN has combined the BTN Properti platform into Bale by BTN and developed a more efficient online mortgage application feature.

"BTN is the first bank to have the initiative in submitting online mortgages, which allows customers to input the data and documents needed for applying for mortgages without having to come to the branch office. When the contract is carried out, when there is an e-notary system, BTN will digitize the notary as well," explained Thomas.

Furthermore, Thomas said, BTN also hopes that Bale by BTN can be in demand by the younger segments, namely Gen Z and students, so that this Super App is designed with a more catchy appeal and soft color tone, complete with icon-icon features that are easy to use by young people.

"Bale also means BTN Around Lifestyle Ecosystem, namely how Bale by BTN can be a solution to increase low-cost funds and fee-based income by meeting the needs of all segments and strengthening BTN engagement, especially with the mass retail segment. We hope Bale by BTN can become a product champion and strengthen BTN's positioning in the national banking industry," said Thomas.