Promotion Strategy Saves Costs To Boost Sales, Without Big Expenditures

Cost-effective promotion (freepic)

YOGYAKARTA - As a businessman or business owner, you need to think about promotional strategies to increase sales. But sometimes these wishes experience a little challenge in terms of limited budgets. If you are in a condition, there are several cost-effective promotions that you can apply.

Every business owner certainly wants to be able to carry out the promotion as much as possible but at an economical cost. Actually, business promotions, be it products or services, do not always have to use large funds. You can carry out several promotional strategies without making the budget swell.

Promotion at small costs is often considered less effective. Even though you can still get maximum results, as long as you know the tips or methods. So what is the cost-effective promotion method that can be used by business owners or marketing teams?

Here are some cost-effective promotion methods to maximize sales without having to drain the budget:

One of the benefits of the digital era is the convenience offered for businesses, especially with social media as a means of promotion. Platforms such as Instagram, Facebook, and TikTok are currently very effective promotional tools.

Social media can be used to market products at affordable costs. Even promotions can be done free of charge if you manage your own account. By creating your own business account, you can promote products, interact with customers, to sell directly through the available marketplace features.

For example, the F&B brand creates interesting content that is appetizing, such as short videos about the process of packaging orders or reactions to customer testimonials. Make sure to use relevant hashtags, write interesting captions, and interact with followers so that relationships with audiences are closer.

Online communities can be an effective platform for building business relationships, such as through WhatsApp groups, Facebook Groups, or local forums. In addition, this community can also be used to promote business without the need to spend a lot of money.

For example, if you sell handicrafts, you can join the appropriate community, such as the DIY fan group (Do It Yourself) or art lovers. Promote products politely and relevantly, without being seen forcing or overly ad-oriented.

The word of mouth or word of mouth promotion strategy remains one of the most effective and cost-effective methods. Without the need to spend a large budget or excessive effort, your product or services can be promoted voluntarily by satisfied customers.

If you are really able to provide satisfying services and products, customers tend to recommend your business to others. But before reaching this stage, it is important to draw attention and convince them first.

In addition, you can try to provide incentives to encourage customers to promote your business. For example, offering special discounts for customers who manage to invite friends to buy your products, such as programs, Jak teman/family and get a 10% discount for the next purchase.

Collaboration is a cost-effective strategy to expand market reach. You can work with other business actors who have the same target market, but offer products that are not competing with each other.

For example, if you sell coffee, you can collaborate with MSMEs that sell snacks such as pastries. This collaboration can be realized in various ways, such as making promo packages together, bundling products, promoting each other on social media, to the consignment system.

Creative and entertaining content can help your business go viral without the need to spend a lot of money. You can try making video tutorials, memes, or sharing interesting stories behind the products you offer.

For example, if you sell clothes, try making videos that show a style transformation from casual to formal use your products. Add music elements that are currently popular to increase attraction, and include narratives that build interesting stories in the content.

The testimonials from customers are one of the most effective free promotional tools. Positive reviews can increase the trust of new potential customers. This method can be a cost-effective promotion strategy because it is done voluntarily from customers who share your product or service experience.

For example, after a customer buys your product, ask them to provide reviews or send photos while using the product. You can then take advantage of this testimonial by sharing it on social media or listing it on your online store.

Those are some cost-effective promotion strategies that you can apply to your business. With some of the promotion methods above, you can maximize your business potential without large expenses. Also read business promotion strategies in the service sector.

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