SIMBA Supports RANS Simba Bogor Again For The 2025 IBL Season, Strengthens Commitment To A Healthy Lifestyle With Achievements

Photo: Special

JAKARTA - SIMBA, one of the mainstay products of the Combiphar Group, proudly announced its continued support for the RANS basketball team Simba Bogor (RSB) for the Indonesian Basketball League (IBL) 2025 season.

This support reinforces SIMBA's commitment to support families and the younger generation to start a healthy lifestyle and encourage sports achievements in the country. SIMBA since 2024 has launched the SIMBA, the Champion of Healthy Families campaign that educates the public, especially families, about the importance of starting the day with nutritious breakfast.

This campaign is in line with the Combiphar Group's commitment to 'Championing A Healthy Tomorrow' or spearheading a healthier tomorrow through various initiatives to support the implementation of a healthy and active lifestyle, especially for the younger generation.

Combiphar's commitment does not stop on its products alone, but is also realized through various CSR programs/companies social responsibility that focus on education, community and sports empowerment.

"Our collaboration with RANS Simba Bogor, which has been going on since the end of 2023, is a concrete step in realizing our commitment to support a healthier Indonesia," said Arief Effendy, Director of Simba Indosnack Makmur & Air Fountain Group.

By prioritizing healthy lifestyle education that involves balanced eating patterns and regular sports activities, his party hopes to encourage people to live a healthier and more active life.

"As part of this initiative, SIMBA continues to introduce innovative products that support a healthy diet, one of which is Simba Magic Rainbow. This new product offers a delicious and nutritious fruit taste, which can be a healthy breakfast option rich in nutrition, especially for Indonesian children and families. With the tagline "The winner of a Healthy Family," SIMBA hopes to be the main choice for families who care about health," he added.

In addition, RANS Simba Bogor as a basketball team based in Bogor, has become SIMBA's strategic partner in educating the public about the importance of exercising. The team, known to have loyal fans, also acts as inspiration for children and families in Indonesia to continue to move and exercise.

"With the support of SIMBA and Combiphar, we hope to bring RANS team Simba Bogor to a higher achievement, including targeting the semi-final achievement in the 2025 season. We also bring new faces as part of the RSB team to achieve this target," said Raffi Ahmad, President Commissioner of RSB.

"We are happy to continue our support with RSB not only because of the achievements they have achieved, but also because RSB also has the same commitment to encourage a healthy and active lifestyle for the younger generation, together with Combiphar & SIMBA, throughout 2024 we also invite RSB players to provide education about a healthy lifestyle and Basketball coaching clinic through the Combi Hope Living Education' program which was held from March 2024 to December in 20 elementary, junior high and high school schools in the Bogor area and its surroundings. and we hope to continue this program in 2025 with a wider coverage area," continued Arief Effendy.

Simba, as a native local Indonesian product, remains consistent with his mission to become #JagonyaSerealLokal. Through support for RANS Simba Bogor and various other initiatives, Simba has focused not only on product sales, but also on real contributions to creating a healthier and more accomplished society.