JAKARTA - Minister of Cooperatives and SMEs Teten Masduki hopes that the products of micro, small and medium enterprises (MSMEs) can enter and expand in the star hotel sector. This is an effective way to introduce MSME products to compete with other products.
"This is good for marketing our products, MSMEs which are usually sold in patio, in ordinary stalls, but in this way, hotel guests are not considered bad for them," said Teten at the signing of MoU Smesco and Hotel Papandayan in Bandung, West Java. , April 2nd.
MSME products ranging from small things such as soap and coffee, can be presented at hotels because the quality is no less good. That way, hotel visitors who come from tourists in various regions can get to know these products.
As a result, these UMKM products can be known to other regions. "Because UMKM products enter the star hotel ecosystem, it means that their UMKM will be upgraded. This is not only an MoU, but this is also a stage of our process to support MSMEs," said Teten.
That way, branding of UMKM products can be a good narrative so that people can prefer UMKM products. "If these all star hotel chains provide a special place for MSMEs, soon MSMEs will continue to increase," he said.
Meanwhile, West Java Regional Secretary Setiawan Wangsaatmaja said the West Java Provincial Government is targeting the next two years to be a period of economic recovery.
So, he said, the cooperation process between MSMEs and hotels is one of the agendas included in the West Java Provincial Government's target. He also appreciated MSMEs being able to enter the large hotel industry.
"We really welcome Gernas BBI (Proud National Movement Made in Indonesia). We are entering a large industry, this is the MSME phase," said Setiawan.
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