Not A Skincare Advertisement, Bima Arya Usung Jabar Bright In The 2024 West Java Gubernatorial Election

Bima Arya's billboards while campaigning for the 2024 Gubernatorial Election (VOI)

JAKARTA - Former Mayor of Bogor for the 2014-2024 period, Bima Arya continues to aggressively introduce himself as a Candidate for Governor of West Java. This can be seen from billboards spread over a number of points in West Java.

The billboards displayed are quite unique. Featuring the skincare packaging with the words 'Bright West Java'.

With a light blue feel, it is also written "Not a Skincare Advertisement. This ad for Governor Candidates" is embedded in an arrow showing a photo of Bima Arya wearing a shirt similar to a smiling expression.

Previously, Bima Arya had uploaded a photo of the skincare packaging on his personal Instagram. Many suspect that Bima Arya's upload is following in the footsteps of Ridwan Kamil who sells skincare.

Confirmed, Bima Arya confirmed that the skincare packaging upload was part of a campaign for the West Java gubernatorial election.

"If residents are asked what the future will be like? The answer must be clear. Sunny West Java is hope for the bright future of West Java. Bright for all," said Bima Arya, Thursday, June 27.

Bima explained, to realize Bright West Java, there are 5 steps that will be a concert in the future. "First, about education. Access to easy education, young people are directed, West Java is bright. Second, health. Health facilities are added, cheap treatment, West Java is bright," said Bima.

The third is welfare. Blessing efforts, extortion were prevented, Sunny West Java. The fourth is the environment. Waste management, beautiful environment, then Sunny West Java. "The fifth is transportation. The road is smooth, friendly transportation, Sunny West Java," explained the politician from the National Mandate Party (PAN).

This skincare style campaign is aimed at attracting the attention of Gen Z and Millennials. "The performance must be different, including the campaign media, it must also be different and unique. But the substance must also exist. Later we will also distribute free skincare," he concluded.

Currently, Bima Arya has just completed consolidation with 27 cities/regencies throughout West Java according to the direction of PAN Chairman Zulkifli Hasan to prepare for the West Java gubernatorial election.