BOGOR - Sendi Fardiansyah has the potential to become a new star in the political contestation of the Bogor mayor's election in November 2024. A number of programs and packaging are considered not only massive, but also positive for boosting electability.
This was conveyed by the Executive Director of Communication Images of the Indonesian Survey Circle (LSI) Denny JA, Toto Izul Fatah to the press in Bogor City, Tuesday, May 7.
He responded to the seriousness of Sendi running as a candidate for mayor of Bogor by registering with a number of political parties, including Gerindra, Golkar, and PDIP.
According to Toto, the emergence of figures like Sendi will not only enliven the Bogor Pilwalkot getting sexier, but will also be a barometer as well as an indicator of voter preferences for candidates from young circles.
"Why is it sexy? Because Sendi comes from a youth segment that happens to work as a personal secretary of the First Lady, namely Mrs. Iriana Jokowi. This is a news value to be reported and increasingly discussed, the increasing popularity," he said.
At least, said Toto, through these various reports, Sendi will gain a blessing of positive opinion as an outstanding young person because he is trusted to work for almost 10 years in the presidential palace as a secretary of the First Lady.
Although, Toto continued, in line with that there was an issue of dynasticism that was raised to the Sendi.
"As far as I know from a number of survey data, the issue of this dynasty is very elitist and there is not much influence among voters, the majority of which are categorized as grassroots both education and economically," he said.
Moreover, Toto emphasized, Sendi easily broke the issue of the dynasty because he was not part of a dynasty. This is because the dynasty is more synonymous with descendants or families. Meanwhile, Sendi is in the circle of the Palace because of her job as a secretary, not as a family like children, mantu and so on.
That's why, in Toto's view, with the current provision and social capital of Sendi, he has the potential to become a new star in the Bogor Pilwakot. Moreover, Sendi is considered an energetic, innovative, creative, visionary young man. And no less important, caring and populist.
At least, according to Toto, from his observations so far, Sendi is not only active and massive self-melding through various public space attributes with the slogan Bogor Hepi, it also always comes down to greet the lower class with various packaging.
Toto gave an example of a series of Sendi activities during the beginning of Ramadan until the end of Ramadan. One of them, starting with his first sahur at the house of the poor by inviting his wife.
At the end of Ramadan, Sendi went around distributing groceries to people's homes on the night of the takbiran to ensure that no resident would have something that could be cooked the next day.
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This kind of activity has a positive public emotional effect. The big homework of Sendi is to boost the recognition rate which in the survey is still 31%. But, as a result, Sendi has a high level of public preference, around 70%. This is his capital to choose from," he explained.
Dari pengalaman Toto melakukan survei, yang bahaya itu justru figure yang pengendaan tinggi tapi kesukanan rendah tapi kesukan tinggi dan ini yang terjadi pada Sendi. Semakin dia dikenal, potensi dipilihnya tinggi karena rata-rata orang yang mengenalnya suka.
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