JAKARTA - Acting Governor of DKI Jakarta Heru Budi Hartono said the lack of sales at Tanah Abang Market, Central Jakarta, was due to changes in the way consumers shop.
"The first is probably part of a consumer change to buy something, right. Here there are 'online' and so on, and we all have to pay close attention to that," said Heru, Antara, Sunday, September 17.
Heru assessed that consumers have switched to shopping online, rather than shopping at conventional markets.
This phenomenon, according to him, does not only occur in Indonesia, but also consumers abroad who prefer online shopping.
"Not only here. Elsewhere, there are also changes in overseas residents, consumers buy with the concept of 'online'," he said.
Heru also emphasized that the government can provide digitalization training to Tanah Abang Market traders so that sales can increase.
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On the other hand, Tanah Abang traders admit that the price war offered through "live shopping" on a number of social media platforms has reduced sales significantly.
They also try to follow the way they sell in the same way, namely through "live shopping", as did celebrities.
However, this also resulted in no results. As a result, the operational costs of traders are higher than the income so that it has an impact on local parties, such as employees, porters to food traders in Tanah Abang who also face the lack of buyers.
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