What Is Hypnotic Copywriting? Engineering Hypnotizing Consumers Through Writing

Illustration of hypnotic writing (Unsplash/Melanie Deziel) technique

YOGYAKARTA - Promotion or marketing products in digital media requires persuasive elements to be able to attract or attract customers. Persuasion in promotions or advertisements is done through sentences or words. This technique is called hypnotic copywriting. What is hypnotic copywriting?

Copywriting is one of the keys to the success of advertising or promotion on social media, maupu, another digital platform. Copywriting is the writing of promotional materials that conveys the advantages of a product. Copywriting will focus on the problems faced by market targets.

To be able to move prospective consumers to take an action when looking at product advertisements, a hygiene copying technique is needed. Hypnosis in copywriting is needed to influence the behavior of potential consumers in making decisions. This technique can lure prospective consumers to make product purchases.

Hypnotic copywriting is one of the most influential tricks to increase sales. The way hypnotic copywriting works is by influencing or inciting potential consumers through words conveyed in advertising.

By definition, hypnotic copywriting comes from two words, namely hypnotic and writing'. Hypnotic or hypnoosis is an action to make one more relaxed, so they can focus on one thing and respond to every suggestion delivered.

Meanwhile writing is a word in English which means writing a word/calibah. So hypnotic writing is an activity of stringing words or writing sentences to make someone focus more on an instruction.

In a promotional or advertising technique, hypnotic copywriting means making words or sentences to influence potential consumers to take action to buy the products or services offered. By applying this technique, the audience can focus on the advertisements you make. That way the audience can be more easily tempted and buy the products you offer.

Although it seems that they only write a promotional sentence, not everyone can make text that is ipnotical writing. In the writing of hypnotic writing, there are certain techniques that must be mastered so that the writing can touch the hearts of the audience, so they are moved to buy products.

The following is the technique of implementing hypnotic writing that a seller or business owner must understand:

Good copywriting is the one that can hypnotized or touch the feelings of the audience. So when writing ad material, you need to be observant about choosing words and being careful in compiling sentences.

So that your writing can affect the audience, you must use words that are related to the mood and needs of the reader. Make writing that describes the feelings of the reader and can provide solutions for their needs. Through hypnotic copywriting, convey what your product can give to realize the feelings and needs of potential consumers.

In addition, you also need to make writing that is able to activate the senses and evoke the audience's imagination. Input of words related to the senses, such as smell, hearing, vision, taste, and so on. For example, when you sell a cake, you can use words such as legit, gentle, sweet, and others.

One of the important parts in advertising or promotional material is the headline or title. Make an interesting headline, so that readers feel curious and want to know the contents of your ad.

There is a formula in creating an interesting and captivating headline for the audience. First, make sure the title is solid and not long-winded or the sentence is ineffective. Next you need to include words that make readers curious or even challenged. For example, by including hyperbolic words or being exaggerated. You can also use words that direct answers, for example strategy', exact ways', successive secrets, and others.

Audiences will not buy your products for free. When they want to buy a product, they will look for the benefits they can get. So you need to convey words or sentences that mention profits for your product buyers. In addition, to convince the audience, you also need to provide evidence that what you say is true.

That's a review of what hypnotic writing is and how to apply hypnotic writing techniques in writing advertising materials. Good hypnotic writing will make advertising optimal and effective, so product sales will increase dramatically.

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