The Ministry Of Industry Is Ready To Bring 170 Industry Players To The Hannover Messe 2020

Director General of Regional Resilience and International Industrial Access (KPAII) of the Ministry of Industry, Doddy Rahadi. (Photo: Ministry of Industry)

JAKARTA - Indonesia is preparing to participate in the world's largest industrial technology exhibition, the Hannover Messe 2020. In the exhibition, which will be held on April 20-24 2020 in Hannover, Germany, the Indonesian national pavilion will feature more than 170 co-exhibitors in an area as large as 3,000 square meters.

"Preparation for Indonesia to become a partner country for the Hannover Messe 2020 has started since 2018. Various stages have been carried out by the Government of Indonesia, especially the Ministry of Industry, which includes coordination between Ministries / Institutions to socialization and selection of participants," said the Director General of Regional Resilience and International Industrial Access. (KPAII) Ministry of Industry, Doddy Rahadi in Jakarta, Saturday, February 8.

In the Technical Meeting with the Hannover Messe 2020 exhibitors some time ago, the Director General of KPAII said that in addition to promoting industry players, the Indonesian delegation will also present Indonesian research and startup institutions and raise them in seminars and conferences, both at the Indonesian pavilion and in other activities. the organizer's schedule.

The Indonesian Pavilion with the theme "Making Indonesia 4.0" will be divided into three areas, namely the General Purposes Area (Conference, Business Meeting area), the Making Indonesia 4.0 Area, and the Hannover Messe Display Category Area.

The Indonesian Pavilion raised the theme Making Indonesia 4.0 with the tagline "Connect to Accelerate". "The theme Making Indonesia 4.0 was chosen to show the world that Indonesia already has a blueprint for implementing industrial strategy 4.0 in Indonesia," said Doddy.

Meanwhile, the tagline "Connect to Accelerate" is an invitation and invitation to all stakeholders at home and abroad to work together with the aim of accelerating the growth of Indonesian industry through the application of industrial technology 4.0.

A number of companies in the five priority sectors of Making Indonesia 4.0 will participate in the Hannover Messe 2020, including industries that will appear in the Hannover Messe category display, namely Automation, Motion and Drives, Digital Ecosystem, Energy Solutions, Engineered Parts & Solutions, and Future Hub.

Doddy explained, Indonesia has a great opportunity to spur the national industrial sector to be globally competitive, especially through cooperation in the fields of investment, technology and human resources (HR). We want to take this opportunity and take advantage of it at the Hannover Messe 2020 event.

"Hannover Messe is the right place to show the ability of the Indonesian manufacturing sector in the eyes of the world, especially in the transformation towards the industrial era 4.0," he explained.

The Industrial Era 4.0 provides enormous opportunities for the development of the manufacturing industry. Therefore, in 2018 the Government of Indonesia launched the “Making Indonesia 4.0” initiative as a road map to build a globally competitive industry in the digital era by utilizing Industry 4.0 technology to achieve the target of becoming the world's 10 largest economies by 2030.

Previously, the Minister of Industry Agus Gumiwang Kartasasmita and his ranks had a meeting with Deutsche Messe AG as the operator of the Hannover Messe exhibition, represented by the Director of International Relations Deutsche Messe AG, Marco Siebert. This agenda is in order to finalize Indonesia's readiness for the Hannover Messe 2020.

Indonesia is the first country in the ASEAN region to become an official partner country. As for the previous official country partners, namely Sweden (2019), Mexico (2018), Poland (2017), the United States (2016), and India (2015).

Coordinating Minister for Economic Affairs Airlangga Hartarto in a coordination meeting for the preparation of the Hannover Messe a few days ago said Indonesia hoped the business deal from this event would be able to generate cooperation and investment to advance the Indonesian economy.

"The election of Indonesia as the country's official partner in the exhibition shows recognition of the capability of the Indonesian manufacturing industry sector," he said.

In 2019, the Hannover Messe exhibition was able to attract as many as 215,000 visitors from 91 countries, with more than 6,500 exhibitors representing 73 countries. The event resulted in approximately 5.6 million business contracts.