Expert: Blusukan Minister Of Social Affairs Risma Political Marketing, Awaited Realization After Active

Minister of Social Affairs Tri Rismaharini (Instagram of Tri Rismaharini)

JAKARTA - The blusukan strategy of the Minister of Social Affairs (Mensos) Tri Rismaharini alias Risma is considered ineffective in attracting the sympathy of the people of DKI Jakarta. If it is a political maneuver ahead of the Jakarta Pilkada in 2022, then the effect of Risma's blusukan will not have a major impact.

Public Policy Expert, Trubus Rahadiansyah, conveyed that Joko Widodo (Jokowi) had done Risma's blusukan when he was running as Governor of DKI and a second term presidential candidate.

In addition, Anies Baswedan-Sandiaga Uno has also performed the blusukan style in Risma's style. However, many promises made when blusukan were not realized.

"Blusukan is like political marketing, but in practice for Jakarta, people don't believe it. The business is only PHP (False Hope), only political promises, where is the realization of blusukan? It's rare, ”said Trubus to VOI, Wednesday, January 6.

In DKI Jakarta, for example, the promise of a house with a down payment (DP) of Rp. 0 or the OkeOce program, which became the sale of Anies-Sandi's campaign while advancing in the DKI Pilkada. Or Jokowi's promise regarding the construction of a reservoir to the construction of a culvert in anticipation of the Jakarta flood.

"If you just talk during blusukan, that's fine, but where is the proof? Where is the realization? So if Risma wants to sell, it doesn't sell, the moment isn't right, the people of Jakarta don't believe it, "explained Trubus.

Trubus suspects that the Minister of Social Affairs Risma blusukan because it is a political step to welcome the DKI Jakarta Pilkada.

However, the typical capital city residents are far different from Surabaya, which was once led by Tri Rismaharini as Mayor.

"He (Risma) imagines that Jakarta is the same as Surabaya, right? The small city (Surabaya), the capital city of the country, is far different, more complex," said Trubus.