The Company That Raffi Ahmad Collected Turns Out To Be Helping Kimia Farma

Illustration. (Photo: Unsplash)

JAKARTA - PT Kimia Farma Tbk (KAEF), through its subsidiary, PT Kimia Farma Apotek, is reportedly going to collaborate with PT Digital Mediatama Maxima Tbk (DMMX). DMMX is a business entity company of PT M Cash Integration Tbk (MCAS).

The name MCAS itself suddenly appeared when celebrity Raffi Ahmad had a stock portfolio in the company. Through his official Instagram account. @ raffinagita1717, Raffi admitted that he started buying MCAS shares since 2-3 weeks ago.

Meanwhile, DMMX, through its subsidiary PT Digital Consumer Engagement, will assist Kimia Farma Apotek in using cloud adversting solutions. With this collaboration, digital cloud advertising screens will be installed at 1,200 Kimia Farma pharmacies throughout Indonesia.

The installation is expected to be completed in the first quarter of 2021. President Director of Kimia Farma Apotek, Nurtjahjo Walujo Wibowo, said the partnership was expected to improve the experience of customers visiting the company's pharmacy.

"We are pleased to work with DMMX to install their digital screen solution at our 1,200 pharmacies," said Nurtjahjo in his press release, quoted on Tuesday, January 5.

Meanwhile, President Director of Digital Mediatama Maxima Budiasto Kusuma hopes to provide greater added value to Kimia Farma Pharmacy and its clients. According to him, DMMX is able to expand services not limited to just one conventional business sector.

"The opportunity to work with Kimia Farma Apotek and place them in the ranks of our growing blue chip clients," said Budiasto.

In the initial phase of the partnership, one screen will be installed in each shop at 1,200 selected pharmacy outlets. A similar solution is expected to be deployed in PT Kimia Farma Diagnostika, a subsidiary of Kimia Farma Apotek which has clinical and clinical laboratory fields.