JAKARTA - Social media users continue to increase every year. In 2022, there were 191 million active social media users in Indonesia. Where this number has increased by 12.35 percent compared to the previous year.

The large number of community activities spent at home due to the impact of the previous pandemic has also increased the number of social media users. The reason is, social media can be its own entertainment in your free time because it provides various information and interesting content to watch.

The trend of using social media which is getting busier around the world, including in Indonesia, has made a lot of content creators appear now. Various social media platforms such as TikTok, Likee, Instagram, YouTube, Facebook to Twitter are places for content creators to express their creative ideas in video form.

These latest videos have various content such as video tutorials, product reviews, tips, product recommendations, comedy, mukbang, singing, and dance videos. One of the video content creators who is currently also actively creating content on social media is Ar Araafi Azri Nasution or who is usually called Araafi.

The man from Aceh born in 1997 likes to create dance video content on various social media platforms including TikTok, Likee, Instagram, and YouTube. Araafi also likes to collaborate and meet with his fellow video content creators such as Indra Jaylani, Ibnu Syah, Yoga Febrian, and many more to make dance videos together.

Previously, Araafi admitted that he gasped when he decided to become a video content creator. The reason is, in the past Araafi had been selling in a children's bathing pool, but due to the brunt of the pandemic, the children's bathing pool where he was selling finally went bankrupt.

Apart from that, Araafi also admitted that he received a lot of insults from people who always put him down to the point where he couldn't take it anymore. From there Araafi decided to become a viral dance video content creator, by joining one of the dance management companies, namely Ajesin Management Cafe Gokil to make his parents and younger siblings happy.

Araafi's inspiration to become a video content creator came from one of his friends who is also a video content creator, Seses Rafuzel. From this friend, Arrafi became even more confident in making video content so that many people would know him.

"My inspiration for wanting to create content was because I was inspired by my friend Seses Rafuzel, and it was my friend who made me even more confident to become a video content creator," said Araafi.

It didn't stop there, Araafi also took part in the Likee Award in 2019 which was held in the South Jakarta area. Until then, the dance video content that Araafi made continued to rise or go viral on social media and made him known to many people.

Now, Araafi has successfully gained 31.8 thousand followers on Likee with 268 thousand likes, 4,903 followers on TikTok with 2,407 likes, and 98.9 thousand followers on his personal Instagram account @rafi_azr_nst_.

"As a content creator, make the content as creative and interesting as possible so that our fans will know more about it," explained Araafi.

"Be a content creator who is always consistent in working on making videos so that more people and fans like us," he added.


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