Minister of Tourism and Creative Economy Sandiaga Uno expressed his interest in cooperating with developers, including Sinarmas Land, to build a creative hub in the capital city of Nusantara (IKN).

"I happen to want to develop, especially from the creative hub in IKN and collaborate with many companies. One of them that we want to embrace is Sinarmas Land," said Sandiaga Uno, Saturday, January 28.

This interest was present considering that Sinarmas Land succeeded in presenting the Digital Hub, an office ecosystem based on advanced information and communication technology (ICT).

Sandiaga assessed that the development of the Digital Hub is relatively fast and of international quality, so it is very possible that partnerships are established. Sandiaga also said that the current government wants to facilitate cooperation steps with business actors.

"We want to pick up the ball, what can be helped so that the permit is immediately, we see what regulations must be done so that it is fast," said Sandiaga Uno.

Meanwhile, the CEO of Digital Technology Ecosystem & Development Sinarmas Land Irawan Harahap admitted that Sinarmas Land had shown interest in the development of IKN. m

"When President Jokowi came to BSD City, he said that he wanted a digital ecosystem such as a research center, then a creative hub here could be there (IKN), not impossible," said Irawan.

Previously, the Digital Hub with an area of about 26 hectares had welcomed the joining of the DCT Agency, a startup in the talent management sector engaged in the TikTok Shop business, into its ecosystem.

This is marked by the opening of an office or marketing gathering which is located next to the Digital Hub continued project, namely the Knowledge Hub.

It should be noted that venture capital company Living Lab Ventures (LLV), which is a Sinarmas Land corporate venture, has provided pre-series A funding to the DCT Agency.

Funding by LLV uses an open agnostic sector approach to reach a wider investment network.

"TikTok users in Indonesia are the second largest in the world. We see that the business model is right," concluded Irawan.


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